SYSTEM FOR PROVIDING ADVERTISEMENTS ACROSS MULTIPLE CHANNELS

• US 20090199229A1
• Filed: 02/05/2008
• Published: 08/06/2009
• Est. Priority Date: 02/05/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US12/026,522
• Publication Number:
  US 20090199229A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system is described for providing advertisements across multiple channels. The system may include a processor, a memory and an interface. The memory may store advertisements and a request. The interface may be operatively connected to the memory and the processor and may communicate with a user. The processor may be operatively connected to the interface and the memory and may associate the advertisements with channels. An advertisement associated with a channel may be formatted for display on the channel. The processor may receive a request from the user via the interface. The processor may determine the channel associated with the request and retrieve an advertisement associated with the channel. The processor may provide the advertisement to the user via the interface.

Claims

1. A method for providing advertisements across multiple channels, comprising:

associating a plurality of advertisements with a plurality of channels wherein an advertisement associated with a channel is formatted for display on the channel;

receiving a request from a user;

determining a channel in the plurality of channels associated with the request;

retrieving an advertisement associated with the channel; and

providing the advertisement to the user.

2. The method of claim 1 wherein retrieving an advertisement associated with the channel further comprises retrieving an advertisement associated with the channel and targeted to the request.

3. The method of claim 1 wherein the plurality of channels comprises at least one of a web channel, a mobile channel, an IPTV channel, and an Internet radio channel.

4. The method of claim 1 wherein at least one channel in the plurality of channels is associated with a plurality of sub-channels.

5. The method of claim 4 wherein the plurality of sub-channels comprises at least one of a mobile carrier, an IPTV network, and an Internet radio station.

6. A method for providing an interface for creating an ad group associated with a plurality of channels, comprising:

providing an interface enabling an advertiser to identify one or more keywords, a plurality of channels, and a plurality of advertisements;

associating the one more keywords, the plurality of advertisements, and the plurality of advertising channels; and

providing an advertisement in the plurality of advertisements to a user when the user accesses a network via a channel in the plurality of channels.

7. The method of claim 6 wherein the plurality of channels comprises at least one of a web channel, a mobile channel, an IPTV channel, and an Internet radio channel.

8. The method of claim 6 wherein an advertisement is formatted for display on the associated channel.

9. The method of claim 6 wherein at least one channel in the plurality of channels is associated with a plurality of sub-channels.

10. The method of claim 9 wherein the plurality of sub-channels comprises at least one of a mobile carrier, an IPTV network, and an Internet radio station.

11. A method for facilitating the display of advertisement campaign information for multiple channels, comprising:

organizing advertisement campaign information into one or more ad groups, wherein at least one ad group is associated with a plurality of channels; and

sending at least a portion of the advertisement campaign information to a user interface for display based at least in part on a channel in the plurality of channels.

12. The method of claim 11 wherein the plurality of channels comprises at least one of a web channel, a mobile channel, an IPTV channel, and an Internet radio channel.

13. The method of claim 11 wherein at least one channel in the plurality of channels is associated with a plurality of sub-channels.

14. The method of claim 13 further comprising associating at least one ad group with the plurality of sub-channels.

15. The method of claim 13 wherein the plurality of sub-channels comprises at least one of a mobile carrier, an IPTV network, and an Internet radio station.

16. A system for providing an interface for creating an ad group associated with a plurality of channels, comprising:

means for providing an interface enabling an advertiser to identify one or more keywords, a plurality of channels, and a plurality of advertisements;

means for associating the one more keywords, the plurality of advertisements, and the plurality of advertising channels; and

means for providing an advertisement in the plurality of advertisements to a user when the user accesses a network via a channel in the plurality of channels.

17. The system of claim 16 wherein the plurality of channels comprises at least one of a web channel, a mobile channel, an IPTV channel, and an Internet radio channel.

18. The system of claim 16 wherein an advertisement is formatted for display on the associated channel.

19. The system of claim 16 wherein at least one channel in the plurality of channels is associated with a plurality of sub-channels.

20. The system of claim 19 wherein the plurality of sub-channels comprises at least one of a mobile carrier, an IPTV network, and an Internet radio station.

21. A system for providing advertisements across multiple channels, comprising:

a memory to store a plurality of advertisements;

an interface operatively connected to the memory, the interface to communicate with a user; and

a processor operatively connected to the memory and the interface, the processor for running instructions, wherein the processor associates the plurality of advertisements with a plurality of channels, wherein an advertisement associated with a channel is formatted for display on the channel, receives a request from a user via the interface, determines the channel in the plurality of channels associated with the request, retrieves an advertisement associated with the channel, and provides the advertisement to the user via the interface.

22. The system of claim 21 wherein the processor is further operative to retrieve an advertisement associated with the channel and targeted to the request.

23. The system of claim 21 wherein the plurality of channels comprises at least one of a web channel, a mobile channel, an IPTV channel, and an Internet radio channel.

24. The system of claim 21 wherein at least one channel in the plurality of channels is associated with a plurality of sub-channels.

25. The system of claim 24 wherein the plurality of sub-channels comprises at least one of a mobile carrier, an IPTV network, and an Internet radio station.