Time shifted interactive television
1 Assignment
0 Petitions
Accused Products
Abstract
Methods and apparatus for managing, implementing and using interactive applications and content that are digitally recorded and viewed in real-time and/or a time-shifted moded are provided. The interactive applications may be associated with television programs or may be unrelated thereto, and may be transmitted together with television programs or separately therefrom. Interactive applications that are employed in a time-shifted mode can be matched to current conditions and interactive content may be updated to include current data. Users may view and manipulate highlights of television programs and receive alerts of occurrence of real-time events during viewing of recorded material. Additional manipulations of interactive applications and content are also enabled. Related apparatus and methods are also described.
146 Citations
119 Claims
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1-99. -99. (canceled)
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100. A method for displaying advertisements associated with at least one item of an interactive television application, the method comprising:
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transmitting an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item; storing the interactive television application; transmitting a replacement advertisement; and associating, in response to said transmitting step, the advertising slot with the replacement advertisement. - View Dependent Claims (101, 102, 103, 104, 105)
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106. A method for displaying advertisements associated with at least one item of an interactive television application, the method comprising:
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receiving an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item; storing the interactive television application; receiving a replacement advertisement; and associating, in response to said transmitting step, the advertising slot with the replacement advertisement. - View Dependent Claims (107, 108, 109, 110, 111, 112, 113, 114, 115)
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116. Apparatus that displays advertisements associated with at least one item of an interactive television application, the apparatus comprising:
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a transmitter transmitting an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item; a memory that stores the interactive television application; and a processor associating the advertising slot with a replacement advertisement transmitted by said transmitter.
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117. Apparatus for displaying advertisements associated with at least one item of an interactive television application, the apparatus comprising:
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means for transmitting an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item; means for storing the interactive television application; means for transmitting a replacement advertisement; and means for associating the advertising slot with the replacement advertisement.
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118. Apparatus that displays advertisements associated with at least one item of an interactive television application, the apparatus comprising:
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a receiver receiving an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item; a memory that stores the interactive television application; a processor associating the advertising slot with a replacement advertisement received at the receiver.
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119. Apparatus for displaying advertisements associated with at least one item of an interactive television application, the apparatus comprising:
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means for receiving an interactive television application including said at least one item, the interactive television application having an advertising slot adapted to be associated with an advertisement associated with said at least one item; means for storing the interactive television application; means for receiving a replacement advertisement; and means for associating the advertising slot with the replacement advertisement.
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Specification