Method and System for Wireless Message-Based Advertising
First Claim
1. A computer-implemented method for message-based advertising in a wireless communications network, comprising:
- receiving through a network connection a digital message, wherein the digital message is contained in a data packet set in transit from a terminal of a sender to a terminal of a recipient and wherein at least one of the terminals is implemented as a mobile telephone;
using a processor to determine a context for the digital message and to match the determined message context with content of advertisements stored in an advertisement database to identify at least one relevant advertisement;
transmitting the data packet set to the terminal of the recipient;
using a processor to retrieve from the advertisement database the at least one relevant advertisement and to generate a confirmation message containing a delivery status of the data packet set, the confirmation message including the at least one relevant advertisement; and
transmitting the confirmation message to the terminal of the sender.
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Accused Products
Abstract
Systems and methods for message-based advertising in a wireless communications network are described. A digital message is contained in a data packet set in transit from a terminal of a sender to a terminal of a recipient. At least one of the terminals is implemented as a mobile telephone. The digital message is received through a network connection. A processor determines a context for the digital message and matches the message context to content of advertisements stored in an advertisement database in order to identify at least one relevant advertisement. The data packet set is transmitted to the terminal of the recipient. A processor retrieves the relevant advertisement(s) from the advertisement database and generates a confirmation message containing a delivery status of the data packet set. The confirmation message includes the relevant advertisement and is transmitted to the terminal of the sender.
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Citations
39 Claims
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1. A computer-implemented method for message-based advertising in a wireless communications network, comprising:
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receiving through a network connection a digital message, wherein the digital message is contained in a data packet set in transit from a terminal of a sender to a terminal of a recipient and wherein at least one of the terminals is implemented as a mobile telephone; using a processor to determine a context for the digital message and to match the determined message context with content of advertisements stored in an advertisement database to identify at least one relevant advertisement; transmitting the data packet set to the terminal of the recipient; using a processor to retrieve from the advertisement database the at least one relevant advertisement and to generate a confirmation message containing a delivery status of the data packet set, the confirmation message including the at least one relevant advertisement; and transmitting the confirmation message to the terminal of the sender. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A wireless message-based advertising system, comprising:
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a first digital storage medium in which is stored an advertisement database, each advertisement from the advertisement database characterized by content; a receiver for receiving a digital message through a network connection, wherein the digital message is contained in a data packet set in transit from a terminal of a sender to a terminal of a recipient and wherein at least one of the terminals is implemented as a mobile telephone; a context analyzer configured to determine a context of the digital message; a rule engine configured to match the determined message context with content of advertisements stored in an advertisement database to identify at least one relevant advertisement; a database manager for retrieving the at least one relevant advertisement from the advertisement database; a message generator for generating a confirmation message containing a delivery status of the data packet set, the confirmation message including the at least one relevant advertisement; and a transmitter for transmitting the data packet set to the terminal of the recipient and for transmitting the confirmation to the terminal of the sender. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer-implemented method for message-based advertising in a wireless communications network, comprising:
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receiving through a network connection a digital message, wherein the digital message is contained in a data packet set in a first communications protocol in transit from a terminal of a sender to a terminal of a recipient and wherein at least one of the terminals is implemented as a mobile telephone; using a processor to determine a context for the digital message and to match the determined message context with content of advertisements stored in an advertisement database to identify at least one relevant advertisement; retrieving from the advertisement database the at least one relevant advertisement; using a processor to insert the at least one relevant advertisement into the data packet set to transform the data packet set from the first communications protocol to a second communications protocol; and transmitting the data packet set to the terminal of the recipient. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29)
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30. A wireless message-based advertising system, comprising:
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a first digital storage medium in which is stored an advertisement database, each advertisement from the advertisement database characterized by content; a receiver for receiving an digital message through a network connection, wherein the digital message is contained in a data packet set in a first communications protocol in transit from a terminal of a sender to a terminal of a recipient and wherein at least one of the terminals is implemented as a mobile telephone; a context analyzer configured to determine a context of the digital message; a rule engine configured to match the determined message context with content of advertisements stored in an advertisement database to identify at least one relevant advertisement; a database manager for retrieving the at least one relevant advertisement from the advertisement database; a message transformer that inserts the at least one relevant advertisement into the data packet set to transform the data packet set from the first communications protocol to a second communications protocol; and a transmitter for transmitting the data packet set to the terminal of the recipient. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38)
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39. A computer-implemented method for providing mobile telephone users with notification of e-mails, the method comprising:
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fetching e-mails of the users; in the course of fetching, identifying each e-mail targeted to multiple recipients, and avoiding the fetching of any previously fetched e-mail targeted to multiple recipients; and sending a notification of receipt of an e-mail to each user with respect to whom an e-mail has been fetched.
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Specification