Method And System For Presenting Targeted Advertisements
First Claim
1. A targeted advertisement presenting system, comprising:
- a registration server, receiving registration information relating to a web page, said web page being configured to display at least one advertisement from an advertiser;
a matching server, responsive to a request from the web page, for determining a context of the web page, and generating a similar-content module to be displayed on the web page, said similar-content module containing information that relates to advertising content but for which an advertiser is not charged.
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Accused Products
Abstract
A system and method may add to a web page a similar-content module which may contain information related to the context of the web page, may look like a portion of the web page, and may lead to a jump page which presents information in the similar-content module in more detail and contains an advertiser'"'"'s advertisement or a link to an advertiser'"'"'s web page. If a user is interested in the information in the similar-content module, he may click on the module and be sent to the jump page. Displaying the similar-content module will not cost any advertiser anything. A pay per impression advertiser will not be charged until its advertisement is displayed on the jump page, and a pay per click advertiser will not be charged until its link in the jump page is clicked on.
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Citations
25 Claims
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1. A targeted advertisement presenting system, comprising:
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a registration server, receiving registration information relating to a web page, said web page being configured to display at least one advertisement from an advertiser; a matching server, responsive to a request from the web page, for determining a context of the web page, and generating a similar-content module to be displayed on the web page, said similar-content module containing information that relates to advertising content but for which an advertiser is not charged. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for presenting targeted advertisements, comprising:
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receiving a request from a web page, said web page being configured to display at least one advertisement from an advertiser; determining a context of the web page; and generating a similar-content module to be displayed on the web page, said similar-content module containing information that relates to advertising content but for which an advertiser is not charged. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification