Media markup for promotional visual content

• US 20090204475A1
• Filed: 01/29/2009
• Published: 08/13/2009
• Est. Priority Date: 07/01/2005
• Status: Abandoned Application

• Current Assignee: Searete LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Cohen, Alexander J., Rinaldo, John D. JR., Tegreene, Clarence T., Lord, Robert W., Jung, Edward K.Y., Levien, Royce A., Malamud, Mark A., Mangione-Smith, William H.
• Application Number:
  US12/322,372
• Publication Number:
  US 20090204475A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 20/1235 with control of digital rights management [DRM]
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G07F 17/26 for printing, stamping, franking, typing or teleprinting apparatus ticket printing or the like apparatus G07F17/42
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: G11B 27/28 by using information signals recorded by the same method as the main recording G11B27/22 takes precedence
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D

Abstract

A classification method and system for possible content alteration of a media work may include criteria regarding content that is feasible for alteration. Such criteria may be maintained in records that are accessible to an interested party. Some embodiments may include a record of primary authorization rights applicable to a possible content alteration. A further embodiment feature may include a record of secondary authorization rights applicable to substitute altered content incorporated in a derivative version. Various exemplary identifier markup schemes indicative of a location or category of an alterable media content component may be implemented for audio, visual, and audio/video alterable content.

Claims

1. A markup method for promotional content in a media work, comprising:

determining an authorization status for promotional visual content of a particular derivative version of the media work, wherein the promotional visual content includes one or more alterable content elements that publicize or promote a topic related to a real-world venture or real-world entity or real-world person;

providing an identifier scheme that includes a recognizable markup indicator associated with the promotional visual content;

correlating the promotional visual content with its determined authorization status; and

incorporating the recognizable markup indicator into the particular derivative version.

2. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator that is visible by human perception.

3. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator that is detectable by a machine-like scanner or sensor.

4. The method of claim 1 further comprising:

indicating a location of an alterable visual content component capable of alteration by deletion or addition or modification or replacement.

5. The method of claim 1 further comprising:

indicating a category of an alterable visual content component capable of alteration by deletion or addition or modification or replacement.

6. The method of claim 1 wherein said providing the identifier scheme includes:

providing one or more of the following types of identifier parameters regarding a category or location for the alterable content element;

temporal reference, run-time location, relationship, attribute(s), element description, static aspect, active aspect, dynamic aspect, interactive aspect, pixel area, pixel grid coordinates, radial coordinates, two-dimensional area, pixel region, three-dimensional region, associated real-world entity, associated real-world person, group set of objects.

7. The method of claim 1 wherein said determining the authorization status includes:

making a determination of the authorization status based on one or more of the following types of approval techniques;

confirmation by designated approval entity, pre-approval of altered element(s), rating of altered content, acquiescence during review procedure, non-objection by primary authorization rights owner, permission by owner of substituted content, payment of required fee, barter-type arrangement, mutual alteration permissions, content exchange, temporal precondition, temporal selection, recipient selection, distributor consent, compliance with applicable alteration criteria, altering required group set of elements.

8. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with one or more alterable media frames of the particular derivative version of the media work.

9. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with one or more alterable media segments or media scenes of the particular derivative version of the media work.

10. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with an alterable visual object of the particular derivative version of the media work.

11. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with a group set of related alterable visual object elements in different media scenes of the particular derivative version of the media work.

12. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with one or more two-dimensional visual object element areas of the particular derivative version of the media work.

13. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with one or more three-dimensional visual object element regions of the particular derivative version of the media work.

14. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with one or more static visual object elements of the particular derivative version of the media work.

15. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with one or more active visual object elements of the particular derivative version of the media work.

16. The method of claim 15 wherein said incorporating the recognizable markup indicator with one or more active visual object elements includes:

incorporating the recognizable markup indicator with one or more of the following type of active object elements;

moving object, dynamic object, interactive object, interactive graphical element, interactive icon, content place-holder, exchangeable element, interactive application.

17. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating the recognizable markup indicator with one or more of the following alterable visual content components;

media frame, sequence of media frames, synchronized media track, synchronized media stream, media scene, media track, media stream, audio/visual track, audio/visual stream, video track, video stream, audio/visual packet, video packet.

18. The method of claim 1 wherein said incorporating the recognizable markup indicator includes:

incorporating one or more of the following type of embedded markup indicators in a media object element or media frame or media scene to identify the alterable visual media content component;

boundary outline, object highlight, fractal pattern, pointer, hidden indicia, filter-viewable indicia, visible indicia, icon, symbol, fill color, blue screen, green screen, color differentiation, background contrast, matte composite.

19. The method of claim 18 wherein said incorporating one or more of the type of embedded markup indicators includes:

incorporating the visual markup indicator in a media segment exemplar or a media scene exemplar or media frame exemplar of the particular derivative version of the media work.

20. The method of claim 1 wherein said providing an identifier scheme includes:

providing metadata associated with the promotional visual content.

21. The method of claim 20 wherein said providing metadata associated with the promotional visual content includes:

providing metadata that is stored externally from the particular version of the designated media work.

22. The method of claim 20 wherein said providing metadata associated with the promotional visual content includes:

providing metadata incorporated in the particular version of the designated media work.

23. The method of claim 22 wherein said providing metadata incorporated in the particular version of the designated media work includes

providing metadata incorporated in one or more of the following aspects of the particular version of the designated media work:

static object, active object, dynamic object, moving element, interactive component, object element, 2-D object area, 3-D object region, frame, sequence of frames, scene, track, stream, packet, lookup table, data record.

24. The method of claim 22 further comprising:

displaying an exemplary media frame or exemplary media scene or exemplary media segment having embedded metadata that is linked to the promotional visual content.

25. The method of claim 22 further comprising:

displaying an exemplary media frame or media scene or media segment having embedded metadata that is superimposed on the promotional visual content.

26. The method of claim 22 further comprising:

displaying an exemplary media frame or media scene or media segment with embedded metadata located outside of a viewing frame boundary.

27. The method of claim 1 wherein said providing the identifier scheme includes:

providing metadata associated with the promotional visual content, which metadata is imbedded in the particular derivative version and is accessible via one or more of the following;

display device, printer output, machine detection, scanner, sensor, human perception, enhanced illumination, viewing filter, hyperlink, printer output, data stream, synchronized data stream, video stream, audio/visual stream, video track, synchronized video track, audio/visual track, data packet, linked data packet, lookup table, index record.

28. The method of claim 27 wherein said providing metadata associated with the promotional visual content includes:

providing an association link between the embedded metadata and one or more of the following type of alterable visual content components of the designated media work;

segment, scene, frame, character, object, pixel grid location, radial coordinate location, geometric area, boundary area, background, foreground, stationary item, movable item, interactive object, dynamic object, individual item, collective group of objects, contextual markup, social network markup, brand markup, regional markup.

29. The method of claim 1 further comprising:

providing certain metadata associated with one or more fixed visual content portions of the particular derivative version of the media work, which fixed visual content portions are not available for alteration.

30. The method of claim 1 further comprising:

providing another markup indicator in the particular derivative version that is associated with fixed visual content not available for alteration.

31. The method of claim 1 wherein said providing an identifier scheme includes:

providing one or more of the following types of identifier parameters for an alterable visual content component in the particular derivative version;

run-time marker, scene designation, synchronized segment, frame sequence marker, pixel grid coordinates, radial coordinates, two-dimensional area, three-dimensional region, highlighted object, object icon, object boundary, fractal pattern, data stream header, data stream footer, flagged data portion, separate alterable video track, separate alterable video stream, separate alterable video packet.

32. The method of claim 1 wherein said providing an identifier scheme includes:

providing one or more of the following types of identifier parameters regarding a category for an alterable visual content component in the particular derivative version;

element description, element depiction, element illustration, character name, setting name, static aspect, active aspect, animation portion, live-acting portion, authorization grouping, real-life person association, real-life entity association, proprietary portion, public domain portion.

33. The method of claim 1 wherein said providing the identifier scheme includes:

providing a correlation link that includes a pointer link to primary authorization rights data regarding the promotional visual content in the particular derivative version of the media work.

34. The method of claim 1 wherein said providing the identifier scheme includes:

providing the correlation link that includes a pointer link to content modification guidelines data regarding the alterable visual content in the particular derivative version of the media work.

35. The method of claim 1 wherein said providing the identifier scheme includes:

providing the correlation link that includes a pointer link to secondary authorization rights data regarding one or more altered visual elements to be included in another derivative version.

36. A computer program product comprising computer readable media bearing encoded instructions for executing the following markup process for promotional content in a media work:

determining an authorization status for promotional visual content of a particular derivative version of the media work, wherein the promotional visual content includes one or more alterable content elements that publicize or promote a topic related to a real-world venture or real-world entity or real-world person;

accessing a recognizable markup indicator incorporated into the particular derivative version of the media work to identify the alterable visual content, and

providing a correlation link between the recognizable markup indicator and the determined authorization status.

37. The computer program product of claim 36, wherein said process further includes:

enabling access to metadata associated with the promotional visual content.

38. The computer program product of claim 36, wherein said process further includes:

enabling access to content modification guidelines data regarding the promotional visual content.

39. The computer program product of claim 36, wherein said process further includes:

enabling access to primary authorization rights regarding the promotional visual content.

40. The computer program product of claim 36, wherein said process further includes:

enabling access to secondary authorization rights regarding one or more altered visual elements to be included in another derivative version.

41. A markup system for visual content in a media work, comprising:

a derivative version of the media work having a recognizable markup indicator configured to identify promotional visual content included in the derivative version, wherein the promotional visual content includes one or more alterable content elements that publicize or promote a topic related to a real-world venture or real-world entity or real-world person;

a data record of applicable authorization data regarding a possible incorporation in another derivative work of a deletion or addition or modification or replacement of the identified promotional visual content;

a correlation link between the recognizable markup indicator and the applicable authorization data; and

computerized apparatus operably coupled to the derivative version and to the data record.

42. The system of claim 41 further comprising:

a metadata record associated with the recognizable markup indicator.

43. The system of claim 41 further comprising:

a record of content modification guidelines associated with the recognizable markup indicator.

44. The system of claim 41 further comprising:

a record of primary authorization rights regarding the promotional visual content.

45. The system of claim 41 further comprising:

a record of secondary authorization rights regarding one or more altered visual elements to be included in another derivative version.