Method of Displaying Targeted Digital Electronic Advertising Using Global Positioning System (GPS) Coordinates and Associated Demographic Data

• US 20090204484A1
• Filed: 02/07/2008
• Published: 08/13/2009
• Est. Priority Date: 02/07/2008
• Status: Abandoned Application

• Current Assignee: Durex International Corp. (Spirax-Sarco Engineering PLC)
• Original Assignee: Durex International Corp. (Spirax-Sarco Engineering PLC)
• Inventors: Johnson, Grayson
• Application Number:
  US12/027,321
• Publication Number:
  US 20090204484A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

This invention describes a system for displaying targeted digital electronic advertising on mobile display systems based upon GPS coordinates and demographic data correlated to those GPS coordinates and current time. The display can “intelligently” download and project relevant and targeted advertising based upon (1) the displays known location, (2) current time, and (3) demographic data of people known to share the display'"'"'s location at that time. Displayed content can thereby change in a dynamic fashion and with relatively unlimited frequency. Advertising content and demographic data can be stored local to the display device (“onboard”) or obtained in real time using any number of wireless networking technologies as the display moves through space and time. Further, total display times of a given advertisement can be calculated and stored as means to determine advertising fees.

Claims

1. A system which displays digital electronic advertising based upon:

a. the current GPS coordinates of the display system

b. the demographic profile and consumption tendencies of the people most likely to view the system'"'"'s display device at its current location and time

c. the ability to correlate, choose, stream, and display the most relevant available advertising based upon the parameters of items a. and b.

d. the ability to calculate and record the total display time of a given advertisement for the purpose of determining advertising fees

2. A system according to claim 1, which includes any electronic device which is mobile and capable of displaying digital electronic advertising.

3. A system according to claim 1, which includes a manner of determining GPS coordinates. Specifically, location and time.

4. A system according to claim 1, which includes a device capable of accepting the GPS coordinate data and performing a look up to a database of demographic data indexed to location and time.

5. A system according to claim 1, which can connect to and communicate with one or more databases of stored electronic advertising media, demographic data, or any data useful to the objective, either directly or through the use of wireless networking technology.

6. A system according to claim 1, which can search available digital advertising media, select said data deemed to be most relevant to that location, time and demographics of the anticipated audience, load said data, and display said data.

7. A system according to claim 1, which can calculate and record total display time per advertisement for the purpose of calculating fees for displaying said advertisement.