SYSTEM AND METHOD OF MARKETING BEAUTY PRODUCTS
First Claim
1. A method for marketing beauty products to male customers, the method comprising:
- providing a non-beauty related service at a male-frequented venue that has a primary line of business unrelated to beauty products;
providing a visual display having information about beauty products targeted to male customers;
placing the visual display at the male-frequented venue;
placing beauty products at the male-frequented venue; and
offering beauty products for sale at the male-frequented venue.
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Abstract
The present invention relates to a system and method of marketing beauty products, and more particularly to a system and method of marketing beauty products to male customers in a male-frequented setting. In one embodiment, the method includes obtaining a display having advertising space for beauty products, locating the display in a male-frequented venue, and providing information about and access to the beauty products at the display. The display may be, for example, a freestanding kiosk. The male-frequented venue may be an automotive store, such as an automotive parts store or service center, or a non-automotive store or venue, such as an electronics or home improvement store or sports arena. The method provides a cost-effective, economical, convenient, comfortable, reliable, and private way to advertise and provide access to beauty products directly to target consumers without the disadvantages related to marketing through traditional advertising and retail channels.
122 Citations
32 Claims
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1. A method for marketing beauty products to male customers, the method comprising:
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providing a non-beauty related service at a male-frequented venue that has a primary line of business unrelated to beauty products; providing a visual display having information about beauty products targeted to male customers; placing the visual display at the male-frequented venue; placing beauty products at the male-frequented venue; and offering beauty products for sale at the male-frequented venue. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method for marketing beauty products to male customers, the method comprising:
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providing a non-beauty related service at a male-frequented venue that has a primary line of business that is unrelated to beauty products; providing at the male-frequented venue a visual display having information about beauty products targeted to male customers, wherein the visual display is configured to prompt interest of the male customers in the beauty products; providing at the male-frequented venue additional information about the beauty products in response to the male customer'"'"'s reaction to the visual display; dispensing at the male-frequented venue a product identifier for the beauty product; and providing the beauty product to the male customer based on the product identifier. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for marketing beauty products targeted to males, the method comprising:
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obtaining a visual display having information about beauty products targeted to males; providing the visual display at a male-frequented venue having a primary line of business that is unrelated to such beauty products; configuring the visual display to draw a male customer'"'"'s attention to the visual display; providing additional information about such beauty products to the male customer at the visual display in response to drawing the customer'"'"'s attention; and distributing at the male-frequented venue material identifying the beauty products. - View Dependent Claims (26, 27)
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28. A system for marketing beauty products targeted to male customers, comprising:
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a male-frequented venue conducting a primary line of business that is unrelated to such beauty products; a visual display provided at the male-frequented venue and displaying information about the beauty products, the visual display being configured to draw a male customer'"'"'s attention; and means located at the male-frequented store for dispensing a product identifier to identify the beauty products. - View Dependent Claims (29, 30, 31)
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32. A system for marketing beauty products to male customers, the system comprising:
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a visual display located at a male-frequented venue and having information about beauty products targeted to male customers, wherein the visual display is configured to prompt interest of the male customers in the beauty products; means for providing at the male-frequented venue additional information about the beauty products in response to the male customer'"'"'s reaction to the visual display; means for dispensing at the male-frequented venue a product identifier for the beauty product; and means for providing the beauty product to the male customer based on the product identifier.
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Specification