SYSTEM AND METHOD FOR DISTRIBUTING TARGETED CONTENT
First Claim
Patent Images
1. A system for providing data content to a user, comprising:
- (a) a communications device and a camera, said camera being capable of taking a photograph of an image and said communications device being capable of processing said photograph to extract image data and to transmit said extracted image data,(b) an image database comprising image data associated with a plurality of different images,(c) a content database comprising data content associated with respective said images,(d) means for receiving extracted image data transmitted from a said communications device and means for matching said extracted image data with image data stored in said image database, and(e) means for transmitting to said communications device data content associated with a respective image when a match between said extracted image data and stored image data is made.
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Abstract
A system and method for distributing target content, i.e. advertising or promotional material, are disclosed. A user takes a photograph of an image meeting predefined criteria. Image data defining the photograph is extracted and transmitted to a server where the image data is matched with corresponding image data relating to a plurality of pre-stored images. Where a match is found content is transmitted back to the user.
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Citations
57 Claims
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1. A system for providing data content to a user, comprising:
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(a) a communications device and a camera, said camera being capable of taking a photograph of an image and said communications device being capable of processing said photograph to extract image data and to transmit said extracted image data, (b) an image database comprising image data associated with a plurality of different images, (c) a content database comprising data content associated with respective said images, (d) means for receiving extracted image data transmitted from a said communications device and means for matching said extracted image data with image data stored in said image database, and (e) means for transmitting to said communications device data content associated with a respective image when a match between said extracted image data and stored image data is made. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method of providing data content to a user, comprising:
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(a) receiving image data extracted from a photographed image and transmitted by a user from a communications device, (b) comparing said extracted image data with image data stored in an image database, and (c) in the event of an image match being found transmitting to said communications device data content associated with said photographed image. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. Apparatus for providing data content to users, comprising:
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(a) means for receiving extracted image data from a user, (b) means for comparing said extracted image data with image data stored in an image database, (c) a content database hosting data content associated with respective images associated with the image data stored in said image database, and (d) means for transmitting to a user data content associated with an image in the event that said extracted image data matches image data in said image database. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54)
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55. A method of obtaining data associated with an image, comprising:
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(a) photographing said image, (b) extracting image data from said photograph, (c) transmitting said extracted data by means of a communications device to an image matching server, wherein said server hosts an image database comprising image data associated with a plurality of respective images, and (d) in the event of a match receiving data associated with said image. - View Dependent Claims (56)
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57. A system for providing data content to a communications device in which said communications device sends data to a server and wherein said server transmits data content to said communications device in reply, wherein means are provided at said server for determining whether or not said communications device is capable of taking a photograph of an image and transmitting said image or data extracted therefrom to said server, and wherein dependent on the result of said determination a user may either take a photograph of an image and send said image or data extracted therefrom to a server or a user may send an alphanumeric code associated with said image in place of said image or data extracted therefrom if the communications device is not able to either take a photograph and/or transmit said image or data extracted therefrom.
Specification