PRODUCT PLACEMENT ENGINE AND METHOD
First Claim
1. A method for selecting at least one product for association with a document for display in a user interface rendered by a computing device comprising:
- analyzing at least a portion of the document with an analyzer computing device, the analysis including at least a frequency of words in the document;
constructing a keyword query search string with a keyword constructor computing device, the keyword string at least partially based on words of the document having highest frequencies;
searching product records in a products database with a computer search engine to identify products satisfying the constructed keyword query search string; and
selecting at least one product from the identified products with a post processing computing device for display in the user interface.
2 Assignments
0 Petitions
Accused Products
Abstract
A product placement engine and method for automatically identifying products for association with a document, the engine including a parser, an analysis module adapted to determine word scores and to adjust the word scores of the words by predetermined weightings, a keyword constructor module adapted to construct a keyword query search string using words having the highest word scores, a search engine adapted to search a products database having product records to identify products satisfying the keyword query search string and assign product scores, and a post processing module adapted to identify word matches in each of the product records and the document and update the product score.
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Citations
30 Claims
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1. A method for selecting at least one product for association with a document for display in a user interface rendered by a computing device comprising:
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analyzing at least a portion of the document with an analyzer computing device, the analysis including at least a frequency of words in the document; constructing a keyword query search string with a keyword constructor computing device, the keyword string at least partially based on words of the document having highest frequencies; searching product records in a products database with a computer search engine to identify products satisfying the constructed keyword query search string; and selecting at least one product from the identified products with a post processing computing device for display in the user interface. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A product placement system for selecting at least one product for display in a user interface rendered by a computing device, the system comprising:
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an analyzer computing device adapted to analyze at least a portion of a document for at least a frequency of words in the document; a keyword constructor computing device adapted to construct a keyword query search string at least partially based on the words of the document having highest frequencies; a computer search engine adapted to search product records in a products database to identify products satisfying the constructed keyword query search string; and a post processing computing device adapted to select at least one product from the identified products for display in the user interface. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification