PERSISTENT CROSS PLATFORM COLLECTION OF AUDIENCE DATA
First Claim
Patent Images
1. A method of generating a profile comprising:
- obtaining a first data measurement from a user impression of a linear source of content;
obtaining a second measurement from a user impression of a time-shifted source of content;
obtaining a third measurement from a user impression of an interactive source of content; and
associating said first, second, and third measurements with a user ID to generate a profile.
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Abstract
Previous attempts to measure content and/or advertising consumption treat each category as a unique silo of information. A method, system, and method of doing business generate a profile by obtaining at least a first and second data measurement from a user impression of a linear source of content and a user impression of a time-shifted source of content and/or a user impression of an interactive source of content, and associating the measurements with a user ID to generate a profile.
34 Citations
33 Claims
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1. A method of generating a profile comprising:
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obtaining a first data measurement from a user impression of a linear source of content; obtaining a second measurement from a user impression of a time-shifted source of content; obtaining a third measurement from a user impression of an interactive source of content; and associating said first, second, and third measurements with a user ID to generate a profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of generating a profile, comprising:
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obtaining a first data measurement from a user impression of a linear source of content; obtaining a second measurement from at least one of;
a user impression of a time-shifted source of content and a user impression of an interactive source of content;associating said first and second measurements with a user ID to generate a profile. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A system for generating a profile comprising:
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a linear source of content; a time-shifted source of content; an interactive source of content; a content transmission network for transmitting content from said linear, interactive, and time-shifted sources of content to at least one user device; said at least one user device further comprising a processor for receiving said transmitted content and generating a signal for display on a display device; at least one device for rendering said transmitted content appreciable to at least one human sense; a user-operable control device for controlling said at least one user device and sending information over said content transmission network; wherein said content transmission network further comprises; at least one measurement device for measuring data regarding said first, second, and third sources from said user-operable control device, said user device, and/or said content; a memory; a database; a processor for associating said measured data to a user ID to generate said profile. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A method of generating revenue comprising:
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obtaining a first data measurement from a user impression of a linear source of user-interactive content; obtaining a second measurement from a user impression of a time-shifted source of user-interactive content; obtaining a third measurement from a user impression of an interactive source of content; generating at least two profiles by comparing said first, second, and third measurements to at least one stored value in a database; generating a cohort from said at least two profiles; dynamically adjusting the pricing of said cohort depending upon a property of the first, second, and/or third measurements.
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Specification