METHOD TO OPTIMIZE INTERACTIVE PRODUCTS BASED ON THEIR FUNCTIONAL NEURAL IMPACT
First Claim
1. A method of optimizing an interactive media based on brain response, the method comprising the steps of:
- presenting a subject with a plurality of variations of the interactive media, each variation including an optimizable element in a different configuration;
determining a pattern of brain activity from the subject during the presentation of each variation;
comparing the pattern of brain activity during the presentation of each variation with a criterion pattern of brain activity; and
optimizing the interactive media based on the comparisons between the criterion pattern of brain activity and the patterns of brain activity determined during the presentation of each variation.
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Abstract
Described herein are methods of optimizing an interactive media (e.g., a videogame) based on a brain activity criterion, as well as interactive media optimized or incorporating these methods. Brain activity may be measured using imaging techniques, such as an fMRI image of neural activity taken while a subject is using the technology. The optimization may be used to help the interactive media evoke desired behaviors or attitudes in subjects who have used the interactive media. For example, the interactive media described herein may be optimized to help facilitate behaviors or attitudes that are conducive to medical therapies, including compliance with medical treatments.
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Citations
23 Claims
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1. A method of optimizing an interactive media based on brain response, the method comprising the steps of:
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presenting a subject with a plurality of variations of the interactive media, each variation including an optimizable element in a different configuration; determining a pattern of brain activity from the subject during the presentation of each variation; comparing the pattern of brain activity during the presentation of each variation with a criterion pattern of brain activity; and optimizing the interactive media based on the comparisons between the criterion pattern of brain activity and the patterns of brain activity determined during the presentation of each variation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of optimizing an interactive media based on brain response, the method comprising the steps of:
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presenting a subject with the interactive media including an optimizable element in a first configuration; comparing the pattern of brain activity during the presentation of the first configuration of the optimizable element with a criterion pattern of brain activity; presenting the subject with the interactive media including a second configuration of the optimizable element; comparing the pattern of brain activity during the presentation of the second configuration of the optimizable element with the criterion pattern of brain activity; and optimizing the interactive media based on the comparisons between the criterion pattern of brain activity and the pattern of brain activity during the presentation of the first configuration of the optimizable element and the second configuration of the optimizable element.
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13. A method of optimizing an interactive media based on brain response, the method comprising the steps of:
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determining a criterion pattern of brain activity; determining a pattern of brain activity from a subject during the presentation of each of a plurality of variations of the interactive media, wherein each variation including an optimizable element in a different configuration; comparing the pattern of brain activity during the presentation of each variation with a criterion pattern of brain activity; determining which variation of the interactive media presented that results in a brain activity pattern that is most similar to the criterion pattern of brain activity; and optimizing the interactive media based on the comparisons between the criterion pattern of brain activity and the patterns of brain activity determined during the presentation of each variation. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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21. A method of optimizing an interactive media based on brain response, the method comprising the steps of:
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presenting a criterion subject with a stimulus and determining a criterion pattern of brain activity from the criterion subject, wherein the criterion subject exhibits a desired behavior or attitude with respect to a target activity or therapy, further wherein the interactive media references the target activity or therapy; presenting a second subject with the interactive media including an optimizable element in a first configuration and assessing a brain activity pattern corresponding to the presentation of the first configuration; presenting the second subject with the interactive media including a second configuration of the optimizable element and assessing a brain activity pattern corresponding to the presentation of the second configuration; optimizing the interactive media to include the configuration of the optimizable element that is related to the configuration of the optimizable element that results in a brain activity pattern that is most similar to the criterion pattern of brain activity. - View Dependent Claims (22, 23)
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Specification