STATISTICAL PERSONALIZED RECOMMENDATION SYSTEM

• US 20090210246A1
• Filed: 04/28/2009
• Published: 08/20/2009
• Est. Priority Date: 08/19/2002
• Status: Abandoned Application

• Current Assignee: Choicestream Incorporated
• Original Assignee: Choicestream Incorporated
• Inventors: Patel, Jayendu S., Strickman, Michael
• Application Number:
  US12/431,316
• Publication Number:
  US 20090210246A1
• Time in Patent Office: Days
• US Class Current: 705/319
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method for recommending items in a domain to users, either individually or in groups, makes user of users'"'"' characteristics, their carefully elicited preferences, and a history of their ratings of the items are maintained in a database. Users are assigned to cohorts that are constructed such that significant between-cohort differences emerge in the distribution of preferences. Cohort-specific parameters and their precisions are computed using the database, which enable calculation of a risk-adjusted rating for any of the items by a typical non-specific user belonging to the cohort. Personalized modifications of the cohort parameters for individual users are computed using the individual-specific history of ratings and stated preferences. These personalized parameters enable calculation of a individual-specific risk-adjusted rating of any of the items relevant to the user. The method is also applicable to recommending items suitable to groups of joint users such a group of friends or a family. A related method can be used to discover users who share similar preferences. Similar users to a given user are identified based on the closeness of the statistically computed personal-preference parameters.

Claims

1. A system for obtaining information on objects and for communication to users in one or more groups of users, the system comprising:

a database for storing user-related information, wherein said user-related information includes a history of ratings of items by users in the one or more groups of users;

a state updater for computing parameters based on the user-related information, including;

computing parameters associated with the one or more groups, including for each of the one or more groups of users, computing group effect parameters characterizing predicted ratings of a set of items by a representative user of the group; and

computing personalized statistical parameters for each of one or more individual users using the parameters associated with said user'"'"'s group of users and the stored history of ratings of items by said user; and

a scorer for selectively calculating predicted ratings of the set of items by said user using the group effect parameters associated with said user'"'"'s group of users and the personalized statistical parameters for said user.

2. The system of claim 1, further comprising a user-interface for accepting additional ratings for one or more items by one or more users and for generating a request to the state updater for updating the personalized statistical parameters for said user using the additional ratings.

3. The system of claim 1, wherein the one or more groups of users include cohorts.

4. The system of claim 3, wherein the cohorts include demographic cohorts.

5. The system of claim 4, wherein the demographic cohorts are defined in terms of one or more of age, gender, and zip code.

6. The system of claim 3, wherein the cohorts are specified by user characteristics including preferences to types of files.

7. The system of claim 3, wherein the cohorts include latent cohorts.

8. The system of claim 1, wherein the items include one or more of television shows, movies, music, and gifts.

9. The system of claim 1, wherein the scorer is further configured to calculate parameters associated with risk components of said ratings.

10. The system of claim 1, wherein the scorer is further configured to calculate parameters characterizing risk-adjusted ratings.

11. The system of claim 1, wherein the scorer is further configured to compute statistical parameters from the history of ratings.

12. The system of claim 11, wherein the scorer is further configured to compute statistical parameters associated with each of a plurality of variables from the history of ratings.

13. The system of claim 12, wherein the scorer is further configured to compute estimated values of at least some of the variables.

14. The system of claim 12, wherein the scorer applies a regression approach in computing the statistical parameters associated with each of a plurality of variables from the history of ratings.

15. The system of claim 14, wherein the regression approach includes a linear regression approach.

16. The system of claim 14, wherein the regression approach includes a risk-adjusted blending approach.

17. The system of claim 1, wherein the state updater is further configured to compute parameters enabling computing of a predicted rating of an item by a user using actual ratings of said item by different users.

18. The system of claim 17, wherein the different users are in the same group as the user for whom the predicted rating is computed.

19. The system of claim 1, further comprising a user identifier for identifying similar users to said user using the computed personalized statistical parameters for users in said user'"'"'s group.

20. The system of claim 19, wherein the user identifier is configured to compute predicted ratings on a set of items for said use and a set of potentially similar users, and to select the similar users from the set of potentially similar users according to the predicted ratings.

21. The system of claim 19, where the user identifier is configured to identify a social group.

22. The system of claim 21, wherein the social group includes members of a computerized chat room.