GENERATING CUSTOMIZED CONTENT BASED ON CONTEXT DATA

• US 20090210301A1
• Filed: 02/14/2008
• Published: 08/20/2009
• Est. Priority Date: 02/14/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Porter, Erik, Booth, Ernest A., Titus, Tobin R.
• Application Number:
  US12/031,683
• Publication Number:
  US 20090210301A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Technologies are described herein for providing customized content based on context data from a participant of a virtual world. The context data based on participation by the participant of the virtual world is received. The customized content for the participant is generated based on the context data. The customized content is provided to the participant via the virtual world.

Claims

1. A method for providing customized content based on context data from a participant of a virtual world, the method comprising:

receiving the context data based on participation by the participant of the virtual world;

generating the customized content for the participant based on the context data; and

providing the customized content to the participant via the virtual world.

2. The method of claim 1, wherein receiving the context data based on participation by the participant of the virtual world comprises monitoring locations in the virtual world visited by the participant.

3. The method of claim 1, wherein receiving the context data based on participation by the participant of the virtual world comprises monitoring other participants with which the participant communicated within the virtual world.

4. The method of claim 1, wherein receiving the context data based on participation by the participant of the virtual world comprises monitoring commercial transactions made by the participant within the virtual world.

5. The method of claim 1, wherein receiving the context data based on participation by the participant of the virtual world comprises determining a location of the participant.

6. The method of claim 5, wherein determining a location of the participant comprises determining the location of the participant based on an Internet Protocol (IP) address associated with the participant.

7. The method of claim 5, wherein determining a location of the participant comprises obtaining the location of the participant based on a Hypertext Transfer Protocol (HTTP) cookie transmitted to the participant.

8. The method of claim 1, wherein generating the customized content for the participant based on the context data comprises generating a customized advertisement for the participant based on the context data.

9. The method of claim 8, wherein generating a customized advertisement for the participant based on the context data comprises generating the customized advertisement based on locations in the virtual world visited by the participant according to the context data.

10. The method of claim 8, wherein generating a customized advertisement for the participant based on the context data comprises generating the customized advertisement based on other participants with which the participant communicates within the virtual world according to the context data.

11. The method of claim 1, generating the customized content for the participant based on the context data comprises:

receiving a search term from the participant via the virtual world; and

generating customized search results based on the context data and the search term.

12. The method of claim 11, wherein generating customized search results based on the context data comprises generating the customized search results based on locations in the virtual world visited by the participant according to the context data.

13. The method of claim 12, wherein generating customized search results based on the context data comprises ranking the customized search results based on other participants with which the participant communicated within the virtual world according to the context data.

14. A method for providing a customized advertisement to a participant of a virtual world, the method comprising:

receiving context data based on participation by the participant in the virtual world, the context data including at least one of data specifying locations in the virtual world visited by the participant or data specifying other participants with which the participant communicates within the virtual world;

generating the customized advertisement for the participant based on the context data; and

providing the customized advertisement to the participant via the virtual world.

15. The method of claim 14, wherein the context data further specifies a location of the participant, and wherein the customized advertisement is location-specific with respect to the location of the participant.

16. The method of claim 14, wherein the customized advertisement includes a link to a website to purchase an item advertised in the customized advertisement.

17. The method of claim 14, wherein providing the customized advertisement to the participant via the virtual world comprises providing the customized advertisement to the participant while the participant participates in the virtual world.

18. The method of claim 14, wherein the context data includes data collected from a questionnaire filled out by the participant.

19. A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:

receive context data based on participation by a participant of a virtual world, the context data including at least one of data specifying locations in the virtual world visited by the participant or data specifying other participants with which the participant communicated within the virtual world;

receive a search term from the participant via the virtual world;

generate customized search results for the participant based on the context data and the search term; and

provide the customized search results to the participant via the virtual world.

20. The computer-readable medium of claim 19 having further computer-executable instructions stored thereon which, when executed by a computer, cause the computer to rank the customized search results for the participant based on the context data.