System and method for providing targeted promotions to a self-selected group

• US 20090210303A1
• Filed: 02/14/2008
• Published: 08/20/2009
• Est. Priority Date: 02/14/2008
• Status: Abandoned Application

• Current Assignee: Brevient Technologies, LLC
• Original Assignee: Brevient Technologies, LLC
• Inventors: Perry, Kathleen A., Brezinsky, Andrew M.
• Application Number:
  US12/069,933
• Publication Number:
  US 20090210303A1
• Time in Patent Office: Days
• US Class Current: 705/14.670
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A system and method for providing a targeted promotional message to a self-selected group of members. A member database includes a plurality of member profiles. Each member profile includes at least a plurality of a region designation, a promotional message preference selection, and a message quantity selection. The system further includes a messaging engine configure to transmit one or more messages to at least one member in the member database based on the member profile for that member. In a preferred embodiment, an auction engine is used to select one or more promoters from a larger group of promoters who desire to send promotional messages to a self-selected group of members.

Claims

1. A system for providing targeted promotional message to a self-selected group of members, comprising:

a member database including a plurality of member profiles, each member profile having at least;

a region designation;

a promotional message preference selection, and

a message quantity selection; and

a messaging engine configure to transmit one or more messages to at least one member in the member database based on the member profile for that member.

2. The system of claim 1, wherein the member profile further includes a message timing selection.

3. The system of claim 1, wherein the system further includes a promotional auction engine, the auction engine configured to allow a promoter to submit a bid for the right to send a promotional message to one or more of the members.

4. The system of claim 3, wherein the auction system is configured to include an auction timing function configured to award the right based on a the winning bid at a predefined time before the promotional message is scheduled to be sent.

5. The system of claim 3, wherein the promotional auction engine is triggered based on detection of multiple promoters seeking to send a promotional message to a user that is only willing to accept a number of promotional messages that is less than the number of promoters.

6. The system of claim 1, wherein the system further include a promoter rating engine configured to allow members to provide feedback regarding promotional messages generated by a promoter.

7. The system of claim 1, wherein the promoter rating engine is further configured to allow promoter to rate one or more members.

8. A method for providing targeted promotional message to a self-selected group of members, comprising:

receiving a promotional message transmittal request from a promoter, the request including a promotional message type, a member demographic selection, and a message transmittal timing selection;

selecting one or more members from a database based on the promotional transmittal request and a member profile associated with each member; and

transmitting the promotional message to the selected one or more members.

9. The method of claim 8, further including detecting a race condition in which two or more promoters have expressed an interest in sending a promotional message to a particular member, wherein the member has selected a constraint such that only one message should be transmitted;

and

auctioning a right to transmit a promotional message to the member.