CODE-BASED WEBSITE EXPERIMENTS
First Claim
Patent Images
1. A method comprising:
- identifying a programming code, the programming code having at least one section;
receiving an identification of a first section of programming code;
receiving an identification of a first alternative section of programming code associated with the identified first section of programming code; and
providing code fragments, the code fragments, when executed by a processor, being operable to determine whether to execute the first section of programming code or the first alternative section of programming code when executing the program code.
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Accused Products
Abstract
Systems and methods for code-based website experiments. Code-base website experiments can include specification of an identified section of program code to be experimented upon as well as one or more alternative sections of program code to replace the identified section of program code in the experimental landing page configurations. Statistics associated with the program code sections can be analyzed to determine which of the program code sections performs better than the other program code sections.
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Citations
23 Claims
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1. A method comprising:
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identifying a programming code, the programming code having at least one section; receiving an identification of a first section of programming code; receiving an identification of a first alternative section of programming code associated with the identified first section of programming code; and providing code fragments, the code fragments, when executed by a processor, being operable to determine whether to execute the first section of programming code or the first alternative section of programming code when executing the program code. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. Computer readable media, operable to cause one or more data processing apparatus to perform operations comprising:
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identifying programming code, the programming code having at least one section; receiving an identification of a first section of programming code; receiving an identification of a first alternative section of programming code associated with the identified first section of programming code; and providing code fragments, the code fragments, when executed by the processor, being operable to determine whether to execute the first section of programming code or the first alternative section of programming code. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A system comprising:
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an interface operable to identify programming code comprising one or more sections, the interface further operable to identify a specified section from among the one or more sections of programming code, and one or more alternative sections of programming code; and a code fragment engine operable to provide code fragments, the code fragments, when executed by a processor, being operable to determine which of the specified section of programming code or any of the one or more alternative sections of programming code to execute. - View Dependent Claims (22)
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23. A method comprising:
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inserting one or more alternative programming code sections into programming code comprising one or more sections of programming code; identifying a specific section of programming code associated with the one or more alternative sections of programming code, the specific section of programming code being selected from among the one or more sections of programming code; inserting code fragments into the programming code, the code fragments being operable to cause a processor, upon execution of the code fragments, to select and execute code comprising one of the specific section of programming code or any of the one or more alternative sections of programming code; and providing the specific section of the programming code with one of the one or more alternative sections of programming code based a performance metric respectively associated with the specific section of the programming code and the one or more alternative sections of programming code.
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Specification