METHODS AND APPARATUS TO MONITOR ADVERTISEMENT EXPOSURE
First Claim
Patent Images
1. A method for monitoring media content, the method comprising:
- determining via a meter that a media content segment was presented at a media content presentation device; and
determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment.
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Abstract
Methods and apparatus to monitor advertisement exposure are disclosed. An example method includes determining via a meter that a media content segment was presented at a media content presentation device and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment.
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Citations
41 Claims
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1. A method for monitoring media content, the method comprising:
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determining via a meter that a media content segment was presented at a media content presentation device; and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for monitoring media content, the system comprising:
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an activity monitor to monitor online activity on a computing device; a meter different than the activity monitor to monitor a media content presentation device and to determine that a media content segment was presented at the media content presentation device; and a central facility to create a report based on the online activity information that a computing resource related to the media content segment was accessed using the computing device within a time period beginning with the presentation of the media content segment. - View Dependent Claims (16, 17, 18, 19)
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20-24. -24. (canceled)
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25. An apparatus for monitoring media content, the apparatus comprising:
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a data receiver for receiving monitoring information about a presentation of a media content segment at a media content presentation device from a meter and for receiving activity information associated with a computing device from an activity monitor different than the meter; a window selector to select a subset of the activity information associated with the computing device, wherein the subset excludes activity information that did not occur after the presentation of the media content segment; a metadata comparator to determine based on the subset of the activity information associated with the computing device that a computing resource related to the media content segment was accessed by the computing device; and a report generator to indicate that the computing resource was accessed. - View Dependent Claims (26, 27)
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28-33. -33. (canceled)
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34. A machine readable medium storing instructions that, when executed, cause a computer to:
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determine via a meter that a media content segment was presented at a media content presentation device; determine via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment. - View Dependent Claims (36, 40)
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35. (canceled)
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37-39. -39. (canceled)
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41-44. -44. (canceled)
Specification