TARGETED TELEVISION CONTENT DISPLAY
3 Assignments
0 Petitions
Accused Products
Abstract
The invention enables and/or facilitates the display of personalized content to content observers by content providers (e.g., advertisers) who disseminate content over a network. In particular, the invention can be used to enable the display of targeted content to television viewers and/or targeted product placements within a television program. The invention can advantageously enable identification of the content observer(s) observing a content display device at a particular time and/or identification of the content display site, and selection of targeted content for display based on a determination of content appropriate for display to those content observer(s) in accordance with a criterion based on the identity and/or a characteristic of the content observer(s) and/or the content display site.
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Citations
73 Claims
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1-54. -54. (canceled)
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55. A system for displaying targeted content on a television at a television viewing location, comprising:
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means for receiving a plurality of sets of primary content at the television viewing location, each of the plurality of sets of primary content having at least one targeted content display opportunity; means for receiving a plurality of sets of targeted content at the television viewing location, each of the plurality of sets of targeted content adapted for display on the television during a targeted content display opportunity; means for ascertaining the identity and/or a characteristic of a television viewer watching the television at, or just prior to, the time of the targeted content display opportunity, wherein the means for ascertaining the identity and/or a characteristic of the television viewer include; means for monitoring the display of at least one set of primary content by the television; means for associating demographic probability information with the displayed at least one set of primary content; and means for determining a probable demographic of the television viewer, wherein the determination is based at least in part on the demographic probability information associated with the displayed at least one set of primary content; and means for processing instructions and/or data for selecting one of the received plurality of sets of targeted content for display to the television viewer during the targeted content display opportunity in accordance with a criterion based on the identity and/or the characteristic of the television viewer. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62, 63, 64, 65)
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66. A method for displaying a set of targeted content within a display of a set of primary content on a display device at a viewing location, comprising:
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automatically monitoring a display of content by the display device at the viewing location, including tracking changes over time in a set of content being displayed by the display device that are initiated by a viewer; automatically ascertaining the identities and/or characteristics of multiple viewers viewing the display device at the viewing location at, or just prior to, the time of a targeted content display opportunity, including by; passively acquiring data regarding physical characteristics of the viewers without requiring affirmative action from the viewers, processing the passively acquired data to distinguish each viewer from each other viewer at the viewing location, and associating the content displayed by the display device and/or a manner in which the content is displayed by the display device with each of the viewers at the viewing location; processing instructions and/or data for selecting one of multiple sets of targeted content for display to the viewers during the targeted content display opportunity in accordance with; a criterion based on the identities and/or the characteristics of the viewers, and a criterion based on the changes in the set of content being displayed by the display device that are initiated by a viewer; allowing the viewers to actively select from among the multiple sets of targeted content; receiving the set of primary content at the viewing location; receiving the set of targeted content at the viewing location; and integrating the selected set of targeted content into the set of primary content. - View Dependent Claims (67, 68, 69, 70, 71, 72, 73)
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Specification