TRACKING ONLINE ADVERTISING USING PAYMENT SERVICES
First Claim
1. One or more computer-storage media having computer-useable instructions embodied thereon for performing a method comprising:
- tracking online activity for a user;
identifying an offer associated with an advertisement presented during the online activity, the offer extending at least one of a rebate and an incentive to the user in exchange for the user performing a desired activity;
storing information regarding the offer;
sending information regarding the user and the offer to a payment service;
receiving information from the payment service regarding performance of the desired activity by the user; and
associating the information regarding performance of the desired activity by the user with the information regarding the offer.
3 Assignments
0 Petitions
Accused Products
Abstract
A user'"'"'s online activity is tracked and offers associated with online advertisements presented to the user are identified. Information regarding these offers are provided to a payment service, which associates the information with an account for the user. When the user performs an activity using a payment card or other payment mechanism, the payment service may identify the activity as corresponding with an offer. Information regarding the completion of the activity for the offer may then be associated with information regarding the user'"'"'s online activity. Additionally, a rebate and/or incentive may be provided to the user based on completion of the activity.
146 Citations
20 Claims
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1. One or more computer-storage media having computer-useable instructions embodied thereon for performing a method comprising:
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tracking online activity for a user; identifying an offer associated with an advertisement presented during the online activity, the offer extending at least one of a rebate and an incentive to the user in exchange for the user performing a desired activity; storing information regarding the offer; sending information regarding the user and the offer to a payment service; receiving information from the payment service regarding performance of the desired activity by the user; and associating the information regarding performance of the desired activity by the user with the information regarding the offer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. One or more computer-storage media having computer-useable instructions embodied thereon for performing a method comprising:
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receiving information identifying the user and an offer associated with an advertisement presented to the user during online activity of the user, the information identifying the user and the offer being received at a payment service, wherein the offer extends at least one of a rebate and an incentive to the user in exchange for the user performing a desired activity; and identifying performance of the desired activity associated with the offer, the performance of the desired activity including use of a payment mechanism associated with the payment service. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A computerized system comprising:
one or more servers for tracking online activity for a user to identify an offer associated with an advertisement presented to the user, the offer extending a rebate or an incentive to the user in exchange for the user performing a desired activity, the one or more servers storing information regarding the online activity including the offer;
the one or more servers also communicating information regarding the user and the offer to a payment service that facilitates payments using payment cards, wherein the payment service identifies offline activity performed by the user using a payment card that corresponds with the desired activity and communicates information regarding the offline activity to the one or more servers, and wherein the one or more servers associate the information regarding the offline activity with the information regarding the online activity.- View Dependent Claims (19, 20)
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18. The computerized system of claim 18, wherein the online activity comprises at least one of web browsing, instant messaging, web searching, and emailing.
Specification