METHOD FOR COMPUTER EVALUATION OF CUSTOMER INFORMATION AND AUTOMATICALLY PROVIDING CUSTOMIZED FINANCIAL PRODUCT OFFERS THERETO

• US 20090216591A1
• Filed: 02/20/2009
• Published: 08/27/2009
• Est. Priority Date: 02/22/2008
• Status: Abandoned Application

• Current Assignee: Cunexus
• Original Assignee: Cunexus
• Inventors: Chong, Darin L., Reich, John, Buerger, David A.
• Application Number:
  US12/389,858
• Publication Number:
  US 20090216591A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 40/03 Credit; Loans; Processing thereof

Abstract

This invention relates to the field of computer-assisted methods for customer data evaluation and communication of customized sales offers of financial products to customers based on data evaluation.

In a preferred embodiment, a system comprising a software module generates pre-approved financial product offers, such as credit offers, after evaluating information retrieved from internal and/or external databases which contain customer information. The system is particularly suitable for generating pre-approved multi-product offers from the suite of products a user institution has available in addition to a default offer.

Claims

1. A computerized data processing system for providing customized offers to customers for financial services products, comprising:

(a) a functionality for generating a customer relationship profile for one or more customers of a user institution, said customer relationship profile generated by analyzing core data associated with one or more existing accounts of each of said customers of said user institution;

(b) a functionality for assigning a preliminary profile code to each customer relationship profile to generate a credit bureau input data set;

(c) a functionality for outputting said credit bureau input data set for communication to a credit bureau;

(d) a functionality for receiving a credit bureau output data set comprising information appended to said credit bureau input data set by said credit bureau;

(e) a functionality for generating final profile codes by analyzing said credit bureau output data set;

(f) a functionality for generating a determination based on said final profile codes, said determination comprising whether to present one or more pre-approved offers to said customer in addition to a default offer; and

(g) a functionality for communicating any of said pre-approved offers to said customer.

2. The system of claim 1, further comprising a functionality for sending said credit bureau input data set to a to a credit bureau via electronic communication from said system.

3. The system of claim 2, further comprising a functionality for receiving said credit bureau output data set.

4. The system of claim 3, wherein said functionality for receiving said credit bureau output set is capable of receiving electronic communication directly from said credit bureau which is capable of being analyzed by said system.

5. The system of claim 1, wherein said functionality for communicating interfaces with an electronic communication means which communicates offers directly to said customer.

6. The system of claim 5, wherein said electronic communication means is email.

7. The system of claim 5, wherein said electronic communication means is a secured site accessible to said customer through the Internet.

8. The system of claim 5, wherein said electronic communication means provides for transmission to a mobile device.

9. The system claim 8, wherein said mobile device is a cell phone.

10. The system of claim 1, wherein said functionality for communicating interfaces with an electronic communication means which communicates offers to an intermediary, said intermediary communicating with said customer.

11. The system of claim 10, wherein said intermediary is a direct mail house.

12. The system of claim 1, further comprising a functionality for modifying said customer relationship profiles prior to generating said credit bureau input set.

13. The system of claim 12, wherein said functionality for modifying utilizes preselected demographic criteria and said customer relationship profile to calculate a modified credit bureau input data set.

14. The system of claim 1, wherein a customer relationship profile is generated for the entire customer base of said user institution.

15. The system of claim 1, wherein said customer relationship profile is generated for multiple customers who each meet a predetermined demographic characteristic.

16. A software module comprising a program which implements

(a) a functionality for generating a customer relationship profile for one or more customers of a user institution, said customer relationship profile generated by analyzing core data associated with one or more existing accounts of each of said customers of said user institution;

(b) a functionality for assigning a preliminary profile code to each customer relationship profile to generate a credit bureau input data set;

(c) a functionality for outputting said credit bureau input data set for communication to a credit bureau;

(d) a functionality for receiving a credit bureau output data set comprising information appended to said credit bureau input data set by said credit bureau;

(e) a functionality for generating final profile codes by analyzing said credit bureau output data set;

(f) a functionality for generating a determination based on said final profile codes, said determination comprising whether to present one or more pre-approved offers to said customer in addition to a default offer; and

(g) a functionality for communicating any of said pre-approved offers to said customer.

17. A method for analyzing data for one or more customers of a user institution and generating a product offer based on criteria set by said user institution, comprising:

(a) generating a customer relationship profile for one or more customers of a user institution, said customer relationship profile generated by analyzing core data associated with one or more existing accounts of each of said customers of said user institution;

(b) assigning a preliminary profile code to each customer relationship profile to generate a credit bureau input data set;

(c) outputting said credit bureau input data set for communication to a credit bureau;

(d) receiving a credit bureau output data set comprising information appended to said credit bureau input data set by said credit bureau;

(e) generating final profile codes by analyzing said credit bureau output data set;

(f) generating a determination based on said final profile codes, said determination comprising whether to present one or more pre-approved offers to said customer in addition to a default offer; and

(g) communicating any of said pre-approved offers to said customer.

18. The method of claim 17, which is implemented by software installed on a stand alone computer.

19. The method of claim 17, which is implemented by programming provided to said institution'"'"'s core processing system.

20. The method of claim 17, which is implemented by software installed by a credit bureau.