ESTIMATING ADVERTISEMENT PLACEMENT COSTS
First Claim
1. A method of estimating the cost of a placement of an advertisement in a publication, the method comprising the steps of:
- receiving from a user text to be included in the advertisement;
receiving an indication that a stored template specific to the user is to be used to create the artwork for the advertisement;
receiving an indication of the publication that the advertisement is to be placed in;
automatically creating the artwork by arranging the text in the template; and
using the depth dimension of the artwork created to calculate the estimate of the cost of placing the advertisement in the publication.
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Abstract
The invention concerns estimating advertisement placement costs, for example, the placement of an advertisement in a newspaper The invention allows users (18) to enter in text of an advertisement and to select a publication (66) in a website. The server (10) of the invention operates to automatically create an artwork (38) for placement using a pre-stored template 84 86. Using the dimensions of the artwork, the user (18) is presented with a cost estimate for placing the advertisement in that publication. Aspects of the invention include a method of estimating the cost of a placement of an advertisement in a publication, a computer system operable to estimate the cost of a placement of an advertisement in a publication and a web site that operates to provide an estimate of the cost of a placement of an advertisement in a publication.
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Citations
28 Claims
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1. A method of estimating the cost of a placement of an advertisement in a publication, the method comprising the steps of:
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receiving from a user text to be included in the advertisement; receiving an indication that a stored template specific to the user is to be used to create the artwork for the advertisement; receiving an indication of the publication that the advertisement is to be placed in; automatically creating the artwork by arranging the text in the template; and using the depth dimension of the artwork created to calculate the estimate of the cost of placing the advertisement in the publication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer system operable to estimate the cost of a placement of an advertisement in a publication, the computer system comprising:
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storage means to store one or more templates to be used to create the artwork for the advertisement; a communication port to receive text from a user to be included in the advertisement, to receive an indication that a stored template specific to the user is to be used to create the artwork for the advertisement, and to receive an indication of the publication that the advertisement is to be placed in; and a processor to automatically create the artwork by arranging the text in the template and to use the depth dimension of the artwork created to calculate the estimate of the cost of placing the advertisement in the publication. - View Dependent Claims (17, 18, 19, 21, 22, 23, 24, 25, 26, 27, 28)
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20. The computer system of any one of claims claim 161, wherein the indication of a stored template is a selection of one template from a plurality of templates stored on the storage means.
Specification