PERVASIVE SYMBIOTIC ADVERTISING SYSTEM AND METHODS THEREFOR

• US 20090216606A1
• Filed: 02/21/2008
• Published: 08/27/2009
• Est. Priority Date: 02/21/2008
• Status: Active Grant

• Current Assignee: Institute For Information Technology Advancement, International Business Machines Corporation
• Original Assignee: Institute For Information Technology Advancement, International Business Machines Corporation
• Inventors: Narayanaswami, Chandrasekhar, Coffman, Daniel M., Soroker, Danny, McFaddin, Herbert S.
• Granted Patent: US 8,930,238 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An advertising system and methods, including an ad service that one of generates, presents and receives information pertaining to an ad presentation, an ad presentation output device that outputs the ad presentation at a presentation location, a user response receiver at the ad service that receives a user response transmitted from a mobile device based on the ad presentation at the presentation location, an ad service transmitter that transmits an executable object to a target device specified in the user response, wherein the target device includes a memory and a processor for executing the executable object to provide a service to the user on the target device, wherein the service is modified based on information one of accessed and determined by the executable object on the target device.

Claims

1. An advertising system comprising:

an ad service that one of generates, presents and receives information pertaining to an ad presentation;

an ad presentation output device that outputs said ad presentation at a presentation location;

a user response receiver at said ad service that receives a user response based on said ad presentation at said presentation location; and

an ad service transmitter that transmits an executable object to a target device specified in said user response,

wherein said target device includes a memory and a processor for executing said executable object to provide a service to said user on said target device, and

wherein said service is modified based on information one of accessed and determined by said executable object on said target device.

2. The advertising system according to claim 1, wherein said ad presentation output device comprises one of a video output device and an audio output device.

3. The advertising system according to claim 1, wherein said ad presentation includes an ad presentation ID that the user includes in said user response.

4. The advertising system according to claim 3, wherein said ad presentation ID code is wirelessly transmitted via an ad presentation ID transmitter to said mobile device and includes one of an ID code and an ad graphic that identifies a specific ad presentation to said user on said mobile device.

5. The advertising system according to claim 1, wherein said user response is transmitted to said ad service remote from said presentation location.

6. The advertising system according to claim 1, wherein said user response is transmitted to said ad service at said presentation location by one of:

a wireless local area network protocol;

a wireless personal area network protocol; and

a near field communication protocol.

7. The advertising system according to claim 1, wherein said user response is transmitted to said ad service via a cellular communication network in one of a telephone call and a short message service (SMS).

8. The advertising system according to claim 1, wherein said target device comprises one of said mobile device, another mobile device and a computer connected to a network.

9. The advertising system according to claim 1, wherein said executable object one of modifies and provides said service on said target device based on at least one of:

user profile information one of stored on said target device and transmitted in said response by said mobile device;

user profile information one of stored in a remote location and retrieved from said remote location by said ad service based on information one of stored in said mobile device and transmitted in said response by said mobile device;

user input on said target device given in response to executing said executable object;

one of hardware and software capabilities of said target device;

external hardware connected to said target device;

an external device registered for communication with said target device;

a status of communication of said external device with said target device; and

a determined location of said target device.

10. The advertising system according to claim 1, wherein said service further comprises:

a coupon to be used in purchasing one of goods and services;

an executable program;

one of a location finding and a direction providing service; and

connection to and use of a data providing service.

11. A method of operating an advertising system, said method comprising:

generating an ad presentation;

outputting said ad presentation at at least one ad presentation output device at a presentation location;

prompting a user for a response to said ad presentation at said presentation location;

receiving a user response based on prompting said user at said presentation location;

generating an executable object based on said received user response;

transmitting said executable object to a target device specified in said user response;

receiving said executable object on said target device; and

executing said received executable object to provide a service to said user on said target device.

12. The method of operating an advertising system according to claim 11, further comprising:

modifying said provided service on said target device based on at least one of;

retrieving user profile information one of stored on said target device and transmitted in said response by said mobile device;

retrieving user profile information stored in a remote location based on information one of stored in said mobile device and transmitted in said response by said mobile device;

receiving user input on said target device in response to executing said executable object;

determining one of hardware and software capabilities of said target device;

determining external hardware connected to said target device;

determining an external device registered for communication with said target device;

determining a status of communication said external device with said target device; and

determining a location of said target device.

13. The method of operating an advertising system according to claim 12, further comprising:

transmitting said modified service from said target device to one of another mobile device and a networked computing device.

14. The method of operating an advertising system according to claim 11, wherein said outputting said ad presentation comprises outputting on one of a video output device and an audio output device.

15. The method of operating an advertising system according to claim 11, wherein said outputting said ad presentation includes outputting one of:

a single ad presentation on a plurality of ad presentation output devices;

a plurality of simultaneous ad presentations on a single ad presentation output device;

a user specific ad presentation based on user profile information transmitted from said mobile device; and

an ad presentation ID that identifies a specific ad presentation.

16. The method of operating an advertising system according to claim 11, wherein said receiving said user response further includes receiving said response via at least one of:

a cellular communication network;

a wireless local area network protocol;

a wireless personal area network protocol; and

a near field communication protocol.

17. The method of operating an advertising system according to claim 11, wherein said provided service further comprises:

outputting a coupon to be used in the purchase of goods or services;

providing an executable program;

providing one of a location finding and a direction providing service on said target device; and

connecting to and use of a data providing service.

18. The method of operating an advertising system according to claim 11, further comprising:

transmitting said provided service from said target device to one of another mobile device and a networked computing device.

19. A method of operating an advertising system, said method comprising:

generating and outputting an ad presentation at a presentation location on an ad presentation output device;

receiving a response from a mobile device based on said ad presentation at said presentation location;

generating and transmitting an executable object to a target device specified in said response; and

providing a service to a user on said target device by executing said executable object on a processor at said target device,

wherein said service provided to said user is provided based on at least one of;

data regarding said target device;

input received on said target device;

a hardware configuration of said target device;

a software configuration of said target device;

a communication device registered with and a status of communication with said target device; and

a determined location of said target device.

20. The method of operating an advertising system according to claim 19, further comprising:

receiving ad transaction data when a transaction is made by a user for one of goods and services as a result of said provided service.

21. The method of operating an advertising system according to claim 19, wherein said providing said service to said user further comprises:

modifying said provided service based on information received from said mobile device before receiving said response.

22. The method of operating an advertising system according to claim 19, wherein said providing said service to said user further comprises:

modifying said provided service based on information received in said response from said mobile device.

23. The method of operating an advertising system according to claim 19, wherein said providing said service to said user further comprises:

modifying said provided service based on information on said target device.

24. The method of operating an advertising system according to claim 19, wherein said providing said service to said user further comprises:

modifying said provided service based on receiving information regarding said target device.

25. A programmable storage medium tangibly embodying a program of machine-readable instructions executable by a digital processing apparatus to perform operations supporting a method of operating an advertising system, the operations comprising:

generating and outputting an ad presentation at a presentation location on an ad presentation output device;

receiving a response from a mobile device based on said ad presentation at said presentation location;

generating and transmitting an executable object to a target device specified in said response; and

providing a service to a user on said target device by executing said executable object on a processor at said target device.