Launch Monitoring System of Network Advertisement and the Method Thereof

• US 20090216618A1
• Filed: 01/09/2009
• Published: 08/27/2009
• Est. Priority Date: 02/01/2008
• Status: Abandoned Application

• Current Assignee: Han Chen
• Original Assignee: Han Chen
• Inventors: CHEN, Han
• Application Number:
  US12/351,346
• Publication Number:
  US 20090216618A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

The present invention discloses a launch monitoring system of network advertisement and the method thereof, comprising: multiple advertisement browsing terminals; an advertisement management unit; an investigation information generating unit, for generating investigation information about the content of the advertisement data sent to the advertisement browsing terminal by the advertisement management unit and sending the investigation information to the advertisement browsing terminals as the form of investigation essay question; an investigation evaluation unit, for evaluating the answers made by the advertisement browser to the investigation information via the advertisement browsing terminals and generating an evaluation result; a browsing reward executing unit connected to the investigation evaluation unit and the advertisement browsing terminals, for giving rewards to the advertisement browser in accordance with the evaluation result generated by the investigation evaluation unit. The present invention can accurately evaluate and count the valid advertisement clicks, and not only provides the advertiser with the evaluation basis for the validity of launching advertisement, but also provides reference basis for the advertiser to pay the advertisement expense to the network communication media operators.

Claims

1. A launch monitoring system of network advertisement comprising:

a plurality of advertisement browsing terminals;

an advertisement management unit connected to the advertisement browsing terminals through a network, for sending stored advertisement data to the advertisement browsing terminals and controlling the advertisement data to unfold via the advertisement browsing terminals;

an investigation information generating unit connected to the advertisement management unit, for generating investigation information about the content of the advertisement data and sending the investigation information to the advertisement browsing terminals;

an investigation evaluation unit connected to the investigation information generating unit and the advertisement browsing terminals, for evaluating the answers made by the advertisement browser to the investigation information; and

a browsing reward executing unit connected to the investigation evaluation unit and the advertisement browsing terminals, for giving rewards to the advertisement browser in accordance with the evaluation result generated by the investigation evaluation unit.

2. The launch monitoring system of network advertisement of claim 1, wherein the browsing reward executing unit is provided with a memorizer recording the investigation evaluation result, and the browser can query the memorizer.

3. The launch monitoring system of network advertisement of claim 1 wherein an advertisement accounting unit is connected to the investigation evaluation unit, for implementing accounting of the advertisement according to the evaluation result generated by the investigation evaluation unit.

4. The launch monitoring system of network advertisement of claim 3, wherein the advertisement accounting unit is provided with a memorizer recording the investigation evaluation result, and the advertiser can query the memorizer.

5. The launch monitoring system of network advertisement of claim 1, wherein the investigation information is essay questions, choice questions, the time of browsing the advertisement, or the web page amount of browsing the advertisement.

6. The launch monitoring system of network advertisement of claim 1, further comprising an advertisement launch unit connected to the advertisement management unit, for launching or updating the advertisement data to the advertisement management unit.

7. The launch monitoring system of network advertisement of claim 1, wherein the advertisement management unit is a server capable of remote login, a website or a WAP website for cell phone users;

all the advertisements are in the form of advertisement link points to be centralized to display on a user interface of the advertisement management unit, and the advertisement management unit being in accordance with advertisement link points clicked by the advertisement browser via the advertisement browsing terminals, sends the advertisement data corresponding to the advertisement link points to the advertisement browsing terminals and controls the advertisement data to unfold;

or, the advertisement management unit sends certain advertisement data to the advertisement browsing terminals logging in connected to the advertisement management unit and controls to unfold.

8. A launch monitoring method of network advertisement comprising:

sending the stored advertisement data via network to one or multiple advertisement browsing terminals, and controlling the advertisement data to unfold through the advertisement browsing terminals;

generating investigation information about the content of the advertisement data sent to the advertisement browsing terminal, and sending the investigation information to the advertisement browsing terminals;

evaluating the answers made by the advertisement browser to the investigation information via the advertisement browsing terminals, and storing the evaluation result; and

giving rewards to the browser in accordance with the evaluation result.

9. The launch monitoring method of network advertisement of claim 8, further comprising the step of implementing accounting and storing of the advertisement according to the evaluation result.

10. The launch monitoring system of network advertisement of claim 8, wherein the investigation information is essay questions, choice questions, the time of browsing the advertisement, or the web page amount of browsing the advertisement.

11. A launch monitoring method of network advertisement comprising below said steps:

according to the registration information of the browser, searching, invoking stored advertisement data related to the registration information, then sending the stored advertisement data via network to the registration advertisement browsing terminals, and controlling the advertisement data to unfold through the advertisement browsing terminals;

generating investigation information about the content of the advertisement data sent to the advertisement browsing terminals, and sending the investigation information to the advertisement browsing terminals;

evaluating the answers made by the advertisement browser to the investigation information via the advertisement browsing terminals, and storing the evaluation result;

giving rewards to the advertisement browser in accordance with the evaluation result.