CONTENT MONETIZATION SYSTEM WITH VARIABLE AD INSERTION
First Claim
1. One or more computer-readable storage media having computer instructions embodied thereon for performing a method for regulating advertisements delivered with a content, the method comprising:
- receiving the content at a device or an application wherein the content is to be played;
determining whether a license exists for the content;
if no license exists, playing a set of advertisements with the content;
if the license exists, determining whether a partial license or a full license exists wherein the full license provides a user with a full access to the content as determined by a content provider and the partial license provides the user with less than the full access;
if the partial license exists, playing a subset of the set of advertisements with the content; and
if the full license exists, playing one advertisement or no advertisements with the content.
2 Assignments
0 Petitions
Accused Products
Abstract
A user'"'"'s experience with content on a device can be impacted based on the disposition of the content and the type of device. The user can experience a wealth of advertisements when consuming content that has no license. Likewise, the user can experience little or no advertisements when consuming content that has a license. The amount of advertisements are determined by a set of monetization rules as well as by the amount of authorization remaining in the license. Further, the user'"'"'s ability to control the device when rendering the content is determined by the monetization rules which are influenced by the licensing status of the content.
36 Citations
22 Claims
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1. One or more computer-readable storage media having computer instructions embodied thereon for performing a method for regulating advertisements delivered with a content, the method comprising:
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receiving the content at a device or an application wherein the content is to be played; determining whether a license exists for the content; if no license exists, playing a set of advertisements with the content; if the license exists, determining whether a partial license or a full license exists wherein the full license provides a user with a full access to the content as determined by a content provider and the partial license provides the user with less than the full access; if the partial license exists, playing a subset of the set of advertisements with the content; and if the full license exists, playing one advertisement or no advertisements with the content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system having at least a computer with a memory for controlling a use of a content, comprising:
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establishing rules for a device wherein the rules govern a plurality of activities in the device; applying the rules to the content; and distributing the content to the device wherein the content is played according to the rules. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A device having a processor, a memory, and a monetization engine for operating a content, comprising:
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the device operable with at least one of a default set of rules to apply to unlicensed content and content-specific rules to apply to licensed content; the device operable to store the content; the device operable to store advertising media; and the monetization engine operable; to obtain the advertising media to store on the device; to integrate the advertising media with the unlicensed content or the licensed content for a user'"'"'s experience; to establish an availability of controls of the device and the content; to evaluate the default set of rules or the content-specific rules; to apply use restrictions on the content based on the default set of rules or the content-specific rules; to insert advertisements as governed by the default set of rules or the content-specific rules; and to determine a license status for any content. - View Dependent Claims (21, 22)
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Specification