METHOD AND SYSTEM FOR MESSAGE VALUE CALCULATION IN A MOBILE ENVIRONMENT

• US 20090216847A1
• Filed: 11/11/2008
• Published: 08/27/2009
• Est. Priority Date: 11/14/2007
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Daley, Robert S., Lundqvist, Patrik, Renschler, Martin, KRISHNASWAMY, Dilip, Aggarwal, Pooja
• Granted Patent: US 9,203,912 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 40/10 Text processing natural language analysis G06F40/20; semantic analysis G06F40/30; processing or translation of natural language G06F40/40
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06N 3/004 Artificial life, i.e. computing arrangements simulating life
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 51/18 Commands or executable codes
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/61 taking into account QoS or priority requirements
• CPC Class Codes: H04L 69/08 Protocols for interworking; Protocol conversion
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/21 : for social networking applications
• CPC Class Codes: H04W 8/18 : Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

Methods and systems for determining a suitability for a mobile client to display information are disclosed. A particular exemplary method includes generating a first value for a first targeted content message based on at least a first weighted sum of first user profile attributes, a user profile attribute being a numeric quantity relating to at least one of a preference and a demographic of a user of the mobile client, comparing the first value with a stored list of second values related to respective stored messages in a cache memory of the mobile client to produce a comparison result; and updating the cache memory based on the comparison result by storing the first targeted content message in the cache memory if the comparison result indicates a higher desirability of the first targeted content message over at least one stored message.

Claims

1. A method for determine suitability for a mobile client to receive a targeted content message, comprising:

generating a first value for a first targeted content message based on at least a first weighted sum of first user profile attributes, wherein each first user profile attribute is a numeric quantity relating to at least one of a preference and a demographic;

comparing the first value with a stored list of second values related to respective stored messages in a cache memory of the mobile client to produce a comparison result; and

updating the cache memory based on the comparison result by storing the first targeted content message in the cache memory if the comparison result indicates a higher desirability of the first targeted content message over at least one stored message.

2. The method of claim 1, wherein the first user profile attributes include at least a cumulative message served count, a cumulative message served count being the number of times an existing message has already been served to a particular mobile client.

3. The method of claim 1, wherein the first user profile attributes include at least a cumulative user action count, a cumulative user action count being the number of times an existing message has invoked a user action.

4. The method of claim 1, wherein the first user profile attributes include at least a local client click-through rate for a message.

5. The method of claim 1, wherein the first user profile attributes include at least a total cumulative message served count, the total cumulative message served count per day being the number of times an existing message has already been served on the mobile client.

6. The method of claim 1, wherein the first user profile attributes include at least a cumulative user action count per day, a cumulative user action count per day being the number of times an existing message has invoked a user action in a given day.

7. The method of claim 1, wherein the first user profile attributes include at least a user profile match indicator, a user profile match indicator being indicative of how well a target user profile matches a user profile.

8. The method of claim 1, wherein the first user profile attributes include at least a cache miss state match indicator, the cache miss state match indicator being an indication of a situation where an application of the mobile client requires a message meeting certain criteria none of the messages in the cache match the criteria.

9. The method of claim 1, wherein the first user profile attributes include at least a playback probability indicator, the playback probability indicator being indicative of the playback probability of the message.

10. The method of claim 1, wherein the first user profile attributes include at least one of a cumulative message served count, a cumulative user action count, a local client click-through rate, a cumulative message served count per day, a cumulative user action count per day a user profile match indicator, a cache miss state match indicator, and a playback probability indicator.

11. The method of claim 10, wherein the first user profile attributes include at least five of a cumulative message served count, a cumulative user action count, a local client click-through rate, a cumulative message served count per day, a cumulative user action count per day a user profile match indicator, a cache miss state match indicator, and a playback probability indicator.

12. The method according to claim 10, wherein the first value is further based upon a size of the first targeted content message.

13. The method of claim 10, further comprising:

comparing the first value with a stored list of second values related to respective stored messages in a cache memory of the mobile client to produce a comparison result to determine a storage priority for storing the target message.

14. The method of claim 10, further comprising:

determining a cache space availability for a plurality of different message categories;

determining a category for the first targeted content message; and

in the case where the category for the first targeted content message is among the different message categories, determining a priority value for the first targeted content message based on the cache space availability for the category for the first targeted content message.

15. An apparatus for determine suitability for a mobile client to receive a targeted content message, comprising:

means for generating a first value for a first targeted content message based on at least a first weighted sum of first user profile attributes, a user profile attribute being a numeric quantity relating to at least one of a preference and a demographic;

means for comparing the first value with a stored list of second values related to respective stored messages in a cache memory of the mobile client to produce a comparison result; and

means for updating the cache memory based on the comparison result by storing the first targeted content message in the cache memory if the comparison result indicates a higher desirability of the first targeted content message over at least one stored message.

16. The apparatus of claim 15, wherein the first user profile attributes include at least a cumulative message served count, a cumulative message served count being the number of times an existing message has already been served on the mobile client.

17. The apparatus of claim 15, wherein the first user profile attributes include at least a user profile match indicator, the user profile match indicator being indicative of a quality of match between a target user profile and a user profile of the mobile client.

18. The apparatus of claim 15, wherein the first user profile attributes include at least a cache miss state match indicator, the cache miss state match indicator being an indication of a situation where an application of the mobile client requires a message meeting certain criteria when none of the messages in the cache match the criteria.

19. The apparatus of claim 15, wherein the first user profile attributes include at least a playback probability indicator, the playback probability indicator being indicative of the playback probability of the message.

20. The apparatus of claim 15, wherein the first user profile attributes include at least one of a cumulative message served count, a cumulative user action count, a local client click-through rate, a cumulative message served count per day, a cumulative user action count per day a user profile match indicator, a cache miss state match indicator, and a playback probability indicator.

21. The apparatus of claim 20, wherein the first user profile attributes include at least five of a cumulative message served count, a cumulative user action count, a local client click-through rate, a cumulative message served count per day, a cumulative user action count per day a user profile match indicator, a cache miss state match indicator, and a playback probability indicator.

22. The apparatus according to claim 20, wherein the first value is further based upon a size of the first targeted content message.

23. The apparatus of claim 20, further comprising:

means for determining a cache space availability for a plurality of different message categories;

means for determining a category for the first targeted content message; and

means for determining a priority value for the first targeted content message based on the cache space availability for the category for the first targeted content message in the case where the category for the first targeted content message is among the different message categories.

24. A mobile client, comprising:

a memory;

a transceiver;

a processor coupled to the memory and operable to;

generate a first value for a first targeted content message based on at least a first weighted sum of first user profile attributes, a user profile attribute being a numeric quantity relating to at least one of a preference and a demographic of a user of the mobile client;

compare the first value with a stored list of second values related to respective stored messages in a cache memory of the mobile client to produce a comparison result; and

update the cache memory based on the comparison result by storing the first targeted content message in the cache memory if the comparison result indicates a higher desirability of the first targeted content message over at least one stored message.

25. The apparatus of claim 24, wherein the first user profile attributes include at least a cumulative message served count, a cumulative message served count being the number of times an existing message has already been served to a particular user.

26. The apparatus of claim 24, wherein the first user profile attributes include at least a user profile match indicator, the user profile match indicator being indicative of a quality of match between a target user profile and a user profile of the mobile client.

27. The apparatus of claim 24, wherein the first user profile attributes include at least a cache miss state match indicator, a cache miss state match indicator being an indication of a situation where an application of the mobile client requires a message meeting certain criteria when none of the messages in the cache match the criteria.

28. The apparatus of claim 24, wherein the first user profile attributes include at least a playback probability indicator, a playback probability indicator being indicative of the playback probability of the message.

29. The apparatus of claim 24, wherein the first user profile attributes include at least one of a cumulative message served count, a cumulative user action count, a local client click-through rate, a cumulative message served count per day, a cumulative user action count per day a user profile match indicator, a cache miss state match indicator, and a playback probability indicator.

30. The apparatus of claim 24, wherein the first user profile attributes include at least five of a cumulative message served count, a cumulative user action count, a local client click-through rate, a cumulative message served count per day, a cumulative user action count per day a user profile match indicator, a cache miss state match indicator, and a playback probability indicator.

31. The apparatus of claim 24, wherein the first user profile attributes include a cumulative message served count, a cumulative user action count, a local client click-through rate, a cumulative message served count per day, a cumulative user action count per day a user profile match indicator, a cache miss state match indicator, and a playback probability indicator.

32. The apparatus according to claim 24, wherein the first value is further based upon a size of the first targeted content message.

33. The apparatus of claim 24, wherein the cache controller is further configured to compare the first value with a stored list of second values related to respective stored messages in a cache memory of the mobile client to produce a comparison result to determine a storage priority for storing the target message.

34. The apparatus of claim 33, wherein the cache controller is further configured to:

determine a cache space availability for a plurality of different message categories;

determine a category for the first targeted content message; and

determine a priority value for the first targeted content message based on the cache space availability for the category for the first targeted content message in the case where the category for the first targeted content message is among the different message categories.

35. A computer program product, comprising:

a computer-readable medium comprising;

instructions for generating a first value for a first targeted content message based on at least a first weighted sum of first user profile attributes, a user profile attribute being a numeric quantity relating to at least one of a preference and a demographic of a user of the mobile client;

instructions for comparing the first value with a stored list of second values related to respective stored messages in a cache memory of the mobile client to produce a comparison result; and

instructions for updating the cache memory based on the comparison result by storing the first targeted content message in the cache memory if the comparison result indicates a higher desirability of the first targeted content message over at least one stored message.