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METHOD AND SYSTEM FOR AUDIENCE MEASUREMENT AND TARGETING MEDIA

  • US 20090217315A1
  • Filed: 02/26/2008
  • Published: 08/27/2009
  • Est. Priority Date: 02/26/2008
  • Status: Abandoned Application
First Claim
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1. An audience measurement and targeted media system comprising:

  • (a) a display for the presentation of content or media;

    (b) one or more cameras positioned and operable to capture images of targets in an area in the proximity of the display; and

    (c) an audience analysis utility that analyzes the images or portions thereof captured by the one or more cameras by processing the images or image portions so as to establish correlations between two or more images or image portions, so as to detect audience movement in the area and establish one or more audience attributes.

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