METHOD AND SYSTEM FOR AUDIENCE MEASUREMENT AND TARGETING MEDIA
First Claim
1. An audience measurement and targeted media system comprising:
- (a) a display for the presentation of content or media;
(b) one or more cameras positioned and operable to capture images of targets in an area in the proximity of the display; and
(c) an audience analysis utility that analyzes the images or portions thereof captured by the one or more cameras by processing the images or image portions so as to establish correlations between two or more images or image portions, so as to detect audience movement in the area and establish one or more audience attributes.
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Accused Products
Abstract
An audience measurement and targeted media system and method provides media targeted to the attributes of a particular audience. The method and system may be undertaken as an anonymous process for detecting the presence of individuals in the vicinity of a display and detecting whether said individuals are viewing the display. For this purpose one or more cameras positioned and operable to establish audience attributes and detect audience movement. Attributes of the individuals may also be measured and utilized to rank media based on the attributes of individuals viewing the media on the display. The method and system can allow for media corresponding to the attributes of the audience to be displayed in real-time or near real-time, so as to cause media targeted to said audience to be displayed on the display. The method and system may further generate reports regarding the effectiveness of the display.
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Citations
38 Claims
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1. An audience measurement and targeted media system comprising:
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(a) a display for the presentation of content or media; (b) one or more cameras positioned and operable to capture images of targets in an area in the proximity of the display; and (c) an audience analysis utility that analyzes the images or portions thereof captured by the one or more cameras by processing the images or image portions so as to establish correlations between two or more images or image portions, so as to detect audience movement in the area and establish one or more audience attributes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method of targeting media based on an audience measurement comprising the steps of:
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(a) capturing images by way of one or more cameras of an audience within an audience area in proximity to a display; (b) processing the images to identify individuals within the audience; (c) analyzing the individuals to establish attributes; (d) corresponding the established attributes to a media presented on the display at the time of the capture of the image; and (e) tailoring media presented on a display to the attributes of an audience in the audience area. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. An audience measurement and targeted media system comprising:
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(a) a display for the presentation of content or media; (b) two or more cameras for capturing images of an audience area in the proximity of the display including; (i) a first camera positioned overhead of the audience area; (ii) a second camera positioned facing outward from the display. (c) a computer having data processor capabilities including; (i) a processor for deriving information from the images of said one or more cameras; (ii) a processor for establishing attributes of individuals viewing the content or media of the display using the derived information; and (iii) a processor for controlling, the display. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37)
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38. A method of targeting media based on an audience measurement comprising the steps of:
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(a) positioning in proximity to a display a first camera overhead of an audience area; (b) positioning a second camera forward facing outwardly from the display to capture images of an audience area; (c) capturing images by way the first and second cameras; (d) processing the images to identify individuals within the audience; (e) analyzing the individuals to establish audience attributes; (f) corresponding the established audience attributes to media presented on the display at the time of the capture of the image; and (g) tailoring media presented on a display to the attributes of an audience in the audience area in real-time.
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Specification