Method and Apparatus for Social Network Marketing with Brand Referral
First Claim
1. A method of providing marketing advocacy over a network, the method comprising:
- accessing a datastore to obtain one or more attributes of a network user, one or more attributes of an advocate of consumption on the network, and one or more attributes of one or more objects of potential interest to the network user;
determining, for each of the one or more objects,a measure of the value of the relationship between the advocate and the object, denoted knowledge, anda measure of the value of the relationship between the object and the network user, denoted connection;
combining the knowledge and connection measures to estimate a net value of marketing advocacy for each of the objects;
sorting the objects using the estimated net value of marketing advocacy; and
facilitating communication between the advocate and the network user concerning one or more objects with largest net marketing value.
9 Assignments
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Accused Products
Abstract
A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more goods likely to be benefit from the marketing scheme by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
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Citations
23 Claims
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1. A method of providing marketing advocacy over a network, the method comprising:
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accessing a datastore to obtain one or more attributes of a network user, one or more attributes of an advocate of consumption on the network, and one or more attributes of one or more objects of potential interest to the network user; determining, for each of the one or more objects, a measure of the value of the relationship between the advocate and the object, denoted knowledge, and a measure of the value of the relationship between the object and the network user, denoted connection; combining the knowledge and connection measures to estimate a net value of marketing advocacy for each of the objects; sorting the objects using the estimated net value of marketing advocacy; and facilitating communication between the advocate and the network user concerning one or more objects with largest net marketing value. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An apparatus for providing marketing advocacy over a network, said apparatus comprising a memory, one ore more central processing units, and a set of one or more processor instructions, said instructions operative, when executed by one or more of the processor units, to:
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access a datastore to obtain one or more attributes of a network user, one or more attributes of an advocate of consumption on the network, and one or more attributes of one or more objects of potential interest to the network user; determine, for each of the one or more objects, a measure of the value of the relationship between the advocate and the object, denoted knowledge, and a measure of the value of the relationship between the object and the network user, denoted connection; combine the knowledge and connection measures to estimate a net value of marketing advocacy for each of the objects; sort the objects using the estimated net value of marketing advocacy; and facilitate communication between the advocate and the network user concerning one or more objects with largest net marketing value. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method to capture and distribute the value of marketing advocacy over a network, the method comprising:
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accessing a datastore to obtain one or more attributes of a network user, one or more attributes of an advocate of consumption on the network, and one or more attributes of an object of potential interest to the network user; providing instrumentation of one or more marketing messages for the object to track commercial activity in relation to the advocate; determining a net value of marketing advocacy for consumption of the object; collecting a measure of the net value of marketing advocacy from one or more marketing sponsors; and distributing said collections to provide advocacy marketing incentives, advocacy system costs, and advocacy system provider profit. - View Dependent Claims (14, 15)
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16. An apparatus to capture and distribute the value of marketing advocacy over a network, said apparatus comprising a memory, one ore more central processing units, and a set of one or more processor instructions, said instructions operative, when executed by one or more of the processor units, to:
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access a datastore to obtain one or more attributes of a network user, one or more attributes of an object of interest to the user, and one or more attributes of an advocate of consumption of the object; provide instrumentation of one or more marketing messages for the object to track commercial activity in relation to the advocate; determine a net value of marketing advocacy for consumption of the object; collect a measure of the net value of marketing advocacy from one or more marketing sponsors; and distribute said collections to provide advocacy marketing incentives, advocacy system costs, and advocacy system provider profit. - View Dependent Claims (17, 18)
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19. A method of providing marketing advocacy over a network, the method comprising:
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accessing a datastore to obtain one or more attributes of a network user, one or more attributes of an advocate of consumption on the network, and one or more attributes of one or more objects of potential interest to the network user; and for each of the one or more objects, determining, for each of the one or more attributes, a measure of the value of the attribute as it pertains to the marketing value in the relationships between the advocate, the network user, and the object, and linearly combining each of the one or measures into an estimated net value of marketing advocacy in relation to the object; sorting the objects using the estimated net value of marketing advocacy; and facilitating communication between the advocate and the network user concerning one or more objects with largest net marketing value. - View Dependent Claims (20, 21, 22, 23)
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Specification