SELECTION OF TARGETED ADVERTISEMENTS
First Claim
Patent Images
1. A method for selecting targeted advertisements, the method comprising:
- receiving information at an advertisement server about a first end user, the information provided by a second end user; and
selecting at least one advertisement that is specifically targeted to the first end user based on the information received from the second end user.
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Abstract
System, methods, and computer-storage media are provided for selecting advertisements specifically targeted to a first end user. Information is provided by a second end user that describes characteristics and interests of the first end user. The information provided by the second user is used to select advertisements specifically targeted to the first end user. The selected advertisements are presented to the first end user through computer-enabled forms of communication between the first end user and the second end user.
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Citations
19 Claims
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1. A method for selecting targeted advertisements, the method comprising:
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receiving information at an advertisement server about a first end user, the information provided by a second end user; and selecting at least one advertisement that is specifically targeted to the first end user based on the information received from the second end user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. One or more computer storage media having computer-executable instructions embodied thereon for performing a method, the method comprising:
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providing information to an advertisement server about a first end user, the information provided by a second end user, wherein the advertisement server selects at least one advertisement for presentation to the first end user that is specifically targeted to the first end user; and communicating with a first user device associated with the first end user, wherein the at least one advertisement is communicated for presentation at the first user device - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. The one or more computer storage media of 15, wherein the at least one advertisement is presented to the first end user occurs while the first and second end users are engaged in a computer-enabled form of communication.
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17. One or more computer storage media having computer-executable instructions embodied thereon for performing a method for presenting targeted advertisements to an end user, the method comprising:
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receiving a request from a first end user for content at a server for a website; providing at least one advertisement specifically targeted to the first end user, wherein the at least one advertisement targeted to the first end user is based on information provided by a second end user; and communicating the at least one advertisement to the first end user in conjunction with the content. - View Dependent Claims (18, 19)
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Specification