INTERACTIVE TEXT MESSAGE ADVERTISEMENTS

• US 20090222341A1
• Filed: 03/03/2008
• Published: 09/03/2009
• Est. Priority Date: 03/03/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Belwadi, S. Srikanth, Sundaram, Sridhar, Mathews, Rajiv, Yong, Kuan-Loong, Singh, Navneet
• Granted Patent: US 8,521,581 B2
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04M 2201/38 Displays
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04M 3/5322 for recording text messages
• CPC Class Codes: H04M 3/53366 Message disposing or creating aspects

Abstract

Systems and methods for interactive text message advertising. A response parsing engine can receive a text message response from a device and can identify an indicator associated with the text message response. A text message page server can identify a selected text message page based upon the indicator associated with the response and can provide the selected text message page to the device.

Claims

1. A method comprising:

providing a text message landing page to a device, the text message landing comprising text outlining navigation instructions associated with retrieval of one or more text content options available for delivery to a user of the device;

receiving a response from the device, the response comprising a text message indicating which of the one or more text content options is requested by the user;

selecting a first text message page from among one or more text message pages based upon the text message associated with the response, each of the text message pages comprising text content associated with the one or more text content options included in the text message landing page; and

providing the selected first text message page to the device.

2. The method of claim 1, further comprising:

providing a text message advertisement based upon a text message search request received from the device; and

receiving a request from the user in response to the text message advertisement;

wherein the text message landing page is provided in response to the request.

3. The method of claim 2, further comprising appending or prepending the text message advertisement onto an end or beginning of a text message sent to the device by a publisher.

4. The method of claim 2, further comprising selecting a text message advertisement based upon a location code associated with the device.

5. The method of claim 1, further comprising designating one of the one or more text message pages as a conversion page.

6. The method of claim 5, further comprising recording a conversion when a conversion page is sent to the device.

7. The method of claim 1, further comprising:

storing a path associated with the device to a stored path data store based upon each text message page served to the device;

retrieving stored paths from a data store; and

providing statistics associated with stored paths.

8. The method of claim 1, wherein the response comprises an indicator operable to indicate which of the one or more text message pages is selected.

9. The method of claim 1, providing information associated with the device to a web server based upon the response.

10. The method of claim 1, further comprising:

receiving a second response from the device;

selecting a second text message page from among the one or more text message pages based upon the second response and based upon the first text message page sent to the device; and

providing the second text message page to the device.

11. A system comprising:

a response parsing engine operable to receive a text message response from a device through a communications interface and to parse the text message response to identify an indicator associated with the text message response; and

a text message page server operable to identify a selected text message page based upon the indicator associated with the response identified by the response parsing engine and to provide the selected text message page to the device through the communications interface.

12. The system of claim 11, wherein the text message page is identified based upon the indicator associated with the response and based upon a previous text message page provided to the device.

13. The system of claim 11, further comprising:

an advertisement server operable to provide a text message advertisement based upon a text message request received from the device, the text message advertisement defining navigation instructions associated with one or more options included in a text message module, selection of an option indicating which of the one or more text message pages is the selected text message page.

14. The system of claim 13, wherein the text message advertisement is prepended or appended to a beginning or end of a text message sent to the device by a publisher based upon the device being registered with the publisher to receive text messages.

15. The system of claim 13, wherein the advertisement server is operable to select the text message advertisement to provide to the device based upon a location code associated with the device.

16. The system of claim 11, further comprising a conversion management engine operable to identify one or more of the text message pages as a conversion text message page and to store a conversion based upon the conversion text message page being sent to the device.

17. The system of claim 11, further comprising:

a statistics collection engine operable to store path information associated with the device based upon which text message pages are provided to the device; and

a statistics presentation engine operable to retrieve path information from the statistics collection engine and to provide statistics associated with the retrieved path information to an advertiser.

18. The system of claim 11, wherein the response comprises an indicator operable to indicate which of the one or more text message pages is selected.

19. The system of claim 11, further comprising a web interface engine operable to provide information associated with the device to a web server based upon the response.

20. A method comprising:

providing a text message advertisement creation interface to an advertiser;

receiving a text message advertisement from the advertiser through the text message advertisement creation interface;

providing a text message module creation interface to the advertiser, the text message module creation interface being operable to facilitate the creation of a text message module;

receiving text message module information from the advertiser through the text message module creation interface; and

generating a text message module comprising a text message menu interface, the text message menu interface comprising links to a plurality of text message pages based upon the text message module information received from the advertiser.

21. The method of claim 20, further comprising receiving an indication from the advertiser identifying one or more of the text message pages as a conversion text message page, providing the conversion text message page comprising a conversion event.

22. The method of claim 20, further comprising receiving a maximum cost per conversion associated with the conversion event.

23. A system comprising:

a text message module creation interface operable to facilitate creation of a text message module associated with a text message advertisement; and

a text message module generator operable to receive text message module information from an advertiser comprising instructions for content to be included within a plurality of text message pages associated with the text message module, the text message pages being operable to be linked to each other based upon the text message module information received from the advertiser, the text message information being received through the text message module creation interface and the text message module being operable to generate the text message module associated with the text message advertisement based upon the text message module information.