IDENTIFYING INDETERMINACY FOR ACTIVITY-BASED ADVERTISING
First Claim
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1. A computer implemented method for facilitating an activity-based advertisement system that identifies customer indeterminacy, the method comprising:
- receiving a number of trajectories of a customer;
identifying an indeterminacy point based on the trajectory patterns;
determining one or more receptive opportunities for presenting advertisements based on the indeterminacy point; and
presenting one or more advertisements to the customer during a period corresponding to the receptive opportunity.
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Abstract
One embodiment of the present invention provides an activity-based advertisement system that identifies customer indeterminacy. During operation, the system receives a number of trajectories of a customer, and identifies an indeterminacy point based on the trajectory patterns. The system then determines one or more receptive opportunities for presenting advertisements based on the indeterminacy point. The system further presents one or more advertisements to the customer during a period corresponding to the receptive opportunity.
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Citations
21 Claims
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1. A computer implemented method for facilitating an activity-based advertisement system that identifies customer indeterminacy, the method comprising:
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receiving a number of trajectories of a customer; identifying an indeterminacy point based on the trajectory patterns; determining one or more receptive opportunities for presenting advertisements based on the indeterminacy point; and presenting one or more advertisements to the customer during a period corresponding to the receptive opportunity. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-readable medium storing instructions which when executed by a computer cause the computer to perform a method for facilitating an activity-based advertisement system that identifies customer indeterminacy, the method comprising:
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receiving a number of trajectories of a customer; identifying an indeterminacy point based on the trajectory patterns; determining one or more receptive opportunities for presenting advertisements based on the indeterminacy point; and presenting one or more advertisements to the customer during a period corresponding to the receptive opportunity. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer system for facilitating an activity-based advertisement system that identifies customer indeterminacy, the computer system comprising:
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a processor; a memory; a receiving mechanism configured to receive a number of trajectories of a customer; an indeterminacy-identification mechanism configured to identify an indeterminacy point based on the trajectory patterns; an receptive-opportunity-determination mechanism configured to determine one or more receptive opportunities for presenting advertisements based on the indeterminacy point; and a communication mechanism configured to communicate one or more advertisements to the customer'"'"'s mobile device during a period corresponding to the receptive opportunity. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification