IDENTIFYING INDETERMINACY FOR ACTIVITY-BASED ADVERTISING

• US 20090222342A1
• Filed: 04/04/2008
• Published: 09/03/2009
• Est. Priority Date: 02/28/2008
• Status: Abandoned Application

• Current Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Original Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Inventors: Begole, James M. A., Partridge, Kurt E., Greene, Daniel H.
• Application Number:
  US12/062,698
• Publication Number:
  US 20090222342A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04M 2242/15 Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

One embodiment of the present invention provides an activity-based advertisement system that identifies customer indeterminacy. During operation, the system receives a number of trajectories of a customer, and identifies an indeterminacy point based on the trajectory patterns. The system then determines one or more receptive opportunities for presenting advertisements based on the indeterminacy point. The system further presents one or more advertisements to the customer during a period corresponding to the receptive opportunity.

Claims

1. A computer implemented method for facilitating an activity-based advertisement system that identifies customer indeterminacy, the method comprising:

receiving a number of trajectories of a customer;

identifying an indeterminacy point based on the trajectory patterns;

determining one or more receptive opportunities for presenting advertisements based on the indeterminacy point; and

presenting one or more advertisements to the customer during a period corresponding to the receptive opportunity.

2. The method of claim 1, wherein a respective trajectory comprises a trace of a customer'"'"'s location;

and

wherein the trace indicates the time when the customer is at different locations and venues associated with different locations.

3. The method of claim 1, wherein identifying the indeterminacy point comprises:

determining a diverging point among the trajectories; and

determining whether the divergence among the trajectories at this diverging point is sufficiently uncertain and greater than a predetermined threshold.

4. The method of claim 3, further comprising:

identifying correlation between two or more diverging trajectories and other activities or context; and

excluding such correlated trajectories from being considered for the indeterminacy point.

5. The method of claim 1, wherein the indeterminacy point can correspond to different activity hierarchies.

6. The method of claim 1, further comprising receiving contextual information for the customer;

and

wherein the identification of indeterminacy point is further based on the contextual information.

7. The method of claim 6, wherein the contextual information comprises one or more of:

time of day;

day of week;

speed of motion;

amount of time spent at the indeterminacy point;

weather condition;

content of the customer'"'"'s calendar, messages, and emails;

accelerometer and/or gyroscope traces; and

traffic condition.

8. A computer-readable medium storing instructions which when executed by a computer cause the computer to perform a method for facilitating an activity-based advertisement system that identifies customer indeterminacy, the method comprising:

receiving a number of trajectories of a customer;

identifying an indeterminacy point based on the trajectory patterns;

determining one or more receptive opportunities for presenting advertisements based on the indeterminacy point; and

presenting one or more advertisements to the customer during a period corresponding to the receptive opportunity.

9. The computer-readable medium of claim 8, wherein a respective trajectory comprises a trace of a customer'"'"'s location;

and

wherein the trace indicates the time when the customer is at different locations and venues associated with different locations.

10. The computer-readable medium of claim 8, wherein identifying the indeterminacy point comprises:

determining a diverging point among the trajectories; and

determining whether the divergence among the trajectories at this diverging point is sufficiently uncertain and greater than a predetermined threshold.

11. The computer-readable medium of claim 10, wherein the method further comprises:

identifying correlation between two or more diverging trajectories and other activities or context; and

excluding such correlated trajectories from being considered for the indeterminacy point.

12. The computer-readable medium of claim 8, wherein the indeterminacy point can correspond to different activity hierarchies.

13. The computer-readable medium of claim 8, wherein the method further comprises receiving contextual information for the customer;

and

wherein the identification of indeterminacy point is further based on the contextual information.

14. The computer-readable medium of claim 13, wherein the contextual information comprises one or more of:

time of day;

day of week;

weather condition;

speed of motion;

amount of time spent at the indeterminacy point;

content of the customer'"'"'s calendar, messages, and emails;

accelerometer and/or gyroscope traces; and

traffic condition.

15. A computer system for facilitating an activity-based advertisement system that identifies customer indeterminacy, the computer system comprising:

a processor;

a memory;

a receiving mechanism configured to receive a number of trajectories of a customer;

an indeterminacy-identification mechanism configured to identify an indeterminacy point based on the trajectory patterns;

an receptive-opportunity-determination mechanism configured to determine one or more receptive opportunities for presenting advertisements based on the indeterminacy point; and

a communication mechanism configured to communicate one or more advertisements to the customer'"'"'s mobile device during a period corresponding to the receptive opportunity.

16. The computer system of claim 15, wherein a respective trajectory comprises a trace of a customer'"'"'s location;

and

wherein the trace indicates the time when the customer is at different locations and venues associated with different locations.

17. The computer system of claim 15, wherein while identifying the indeterminacy point, the indeterminacy-identification mechanism is configured to:

determine a diverging point among the trajectories; and

determine whether the divergence among the trajectories at this diverging point is sufficiently uncertain and greater than a predetermined threshold.

18. The computer system of claim 17, further comprising a correlation-identification mechanism configured to:

identify correlation between two or more diverging trajectories and other activities or context; and

exclude such correlated trajectories from being considered for the indeterminacy point.

19. The computer system of claim 15, wherein the indeterminacy point can correspond to different activity hierarchies.

20. The computer system of claim 15, wherein the receiving mechanism is further configured to receive contextual information for the customer;

and

wherein the identification of indeterminacy point is further based on the contextual information.

21. The computer system of claim 20, wherein the contextual information comprises one or more of:

time of day;

day of week;

weather condition;

speed of motion;

amount of time spent at the indeterminacy point;

content of the customer'"'"'s calendar, messages, and emails;

accelerometer and/or gyroscope traces; and

traffic condition.