SOFTWARE TO PROVIDE GEOGRAPHICALLY RELEVANT WEBSITE CONTENT

• US 20090222532A1
• Filed: 03/03/2008
• Published: 09/03/2009
• Est. Priority Date: 03/03/2008
• Status: Active Grant

• Current Assignee: Bookit Operating LLC
• Original Assignee: Bookit.com Incorporated
• Inventors: Finlaw, Arthur P.
• Granted Patent: US 8,010,628 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/025 Coordination of plural reservations, e.g. plural trip segments, transportation combined with accommodation
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 50/12 Hotels or restaurants
• CPC Class Codes: G06Q 50/30 Transportation; Communications
• CPC Class Codes: G06Q 50/40 Business processes related to the transportation industry shipping G06Q10/083
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Internet based software application that identifies the geographic location of each a website visitor by their IP address to provide geographically relevant content to each individual visitor in a customized web page. In an embodiment, content can be further customized by web page viewing patterns of users in similar geographic locations. In an embodiment the software application matches the visitor'"'"'s location to likely travel departure points with offerings likely to interest a visitor from said location and displays likely attractive offers dynamically to that visitor.

Claims

1. A computer based system for providing geographically relevant internet content to a website visitor comprising:

an application on a server of a website that reads the IP address of a visitor to said website

said application queries the website visitor'"'"'s IP address against a first database of IP addresses with known geographic locations and determines a physical geographic regional location estimated to be that of the visitor

said application selects a preferred departure point from a set of predetermined departure points based on the physical geographic region estimated to be that of the website visitor

said application queries a second database of travel products and receives a set of preferred travel products that originate at said preferred departure point

said application applies a filter and a ranking algorithm to the set of preferred travel products resulting in a set of selected travel products

said application compiles a web page incorporating said set of selected travel products and delivers said web page to the website visitor.

2. A computer based system as described in claim 1 where said preferred departure point is an airport, bus station, sea port or train station.

3. A computer based system as described in claim 1 where said ranking algorithm removes travel products unlikely to be purchased by the website visitor from said set of preferred travel products.

4. A computer based system as described in claim 1 where said filter removes travel products unlikely to be purchased by the website visitor from said set of preferred travel products.

5. A computer based system as described in claim 1 where said application selects two, three, four, five or six preferred departure points and delivers preferred travel products originating at any of said preferred departure points.

6. A computer based system for providing geographically relevant internet content to a website visitor comprising:

an application on a server of a website that reads the IP address of a website visitor

said application queries the website visitor'"'"'s IP address against a database of IP addresses with known geographic locations and determines a physical geographic regional location estimated to be that of the website visitor

said application selects a preferred region from a set of predetermined region based on the physical geographic region estimated to be that of the website visitor

said application selects a pre-made web page that most appropriately matches the selected preferred region and delivers said web page to the website visitor.

7. A computer based system as described in claim 6 where said application further selects a pre-made web page based on prior purchases made by other visitors from a similar geographic region as the present visitor.