SYSTEM AND METHOD FOR PRESENTING ADVERTISING DATA DURING TRICK PLAY COMMAND EXECUTION

• US 20090222854A1
• Filed: 02/29/2008
• Published: 09/03/2009
• Est. Priority Date: 02/29/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP
• Inventors: Cansler, James L., White, Scott, Scott, Charles
• Granted Patent: US 8,479,229 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A computer readable medium is disclosed containing instructions that when executed by a computer perform a method for presenting advertising data, the method including but not limited to receiving a video data stream at an end user device, receiving a video data stream at an end user device; recognizing a pattern in the video data stream indicating a particular arrangement of objects in the video data stream as scene start data; placing scene start marker data in the video data stream at the scene start data; receiving end user trick play command data during presentation of the video data stream at the end user device; and moving to the scene start marker data in the video data in response to the end user trick play command data. A system is disclosed for executing the method. A data structure is disclosed for containing data used by the system and method.

Claims

1. A computer readable medium, containing instructions that when executed by a computer perform a method for presenting advertising data, the method comprising:

receiving a video data stream at an end user device;

recognizing a pattern in the video data stream indicating a particular arrangement of objects in the video data stream as scene start data;

placing scene start marker data in the video data stream at the scene start data;

receiving end user trick play command data during presentation of the video data stream at the end user device; and

moving to the scene start marker data in the video data in response to the end user trick play command data.

2. The medium of claim 1, further comprising:

presenting trick play sponsor data during trick play command data execution.

3. The medium of claim 2, further comprising:

generating scene characterization data for scene in the video data stream between the scene start and scene end; and

selecting a trick play sponsor from a correlation between scene characterization data for the selected scene and the sponsor.

4. The medium of claim 2, wherein the trick play sponsor data further comprises visual presentation data.

5. The medium of claim 2, wherein the trick play sponsor data further comprises audio presentation data.

6. The medium of claim 1, wherein the data indicating the arrangement of objects further comprise data indicating a sports formation selected from the group consisting of a football line of scrimmage, a baseball batter stepping into a batter'"'"'s box to begin a turn at bat and a golfer addressing a golf ball before striking the golf ball.

7. The medium of claim 6, wherein recognizing further comprises sensing movement of sports object data within the data indicating an arrangement of objects.

8. The medium of claim 7, wherein the sports object data is selected from the group consisting of a golf ball, baseball and football player.

9. The medium of claim 1, wherein the scene further comprises data for a plurality of scenes bridged together.

10. A system for presenting advertising data, the system comprising:

a processor in data communication with a computer readable medium; and

a computer program embedded in the computer readable medium, the computer program comprising instructions to receive a video data stream at an end user device, instructions to recognize a pattern in the video data stream indicating a particular arrangement of objects in the video data stream as scene start data, instructions to place scene start marker data in the video data stream at the scene start data, instructions to receive end user trick play command data during presentation of the video data stream at the end user device and instructions to move to the scene start marker data in the video data in response to the end user trick play command data.

11. The system of claim 10, the computer program further comprising instructions to present trick play sponsor data during trick play command data execution.

12. The system of claim 11, the computer program further comprising instructions to generate scene characterization data for scene in the video data stream between the scene start data and scene end data and instructions to select a trick play sponsor from a correlation between scene characterization data for the selected scene and the sponsor.

13. The system of claim 11, wherein the trick play sponsor data further comprises visual presentation data.

14. The system of claim 11, wherein the trick play sponsor data further comprises audio presentation data.

15. The system of claim 10, wherein the data indicating the arrangement of objects further comprises data indicating sports formation data selected from the group consisting of a football line of scrimmage, a baseball batter stepping into a batter'"'"'s box to begin a turn at bat and a golfer addressing a golf ball before striking the golf ball.

16. The medium of claim 15, wherein the instructions to recognize further comprise sensing movement of sports object data within the arrangement of objects.

17. The medium of claim 16, wherein the sports object data is selected from the group consisting of data indicating a golf ball, baseball and parallel lines of football players.

18. The system of claim 10, wherein the scene data further comprises data for a plurality of scenes bridged together.

19. A computer readable medium containing a data structure embedded in the computer readable medium for containing data, the data structure comprising:

a first data structure field for containing data indicating scene identifier data for a scene detected in a video data stream;

a second data structure field for containing data indicating scene start marker data for formation data found in the scene identified in the scene identifier data; and

a third data structure field for containing trick play command data for containing data indicating a sponsor for advertising data for presentation during execution of trick play command data.

20. The computer readable medium of claim 19, further comprising:

a fourth data structure field for containing data indicative of trick play command data for execution in skipping to the scene during execution of the trick play command data.