RAPID STATISTICAL INVENTORY ESTIMATION FOR DIRECT EMAIL MARKETING
First Claim
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1. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:
- providing a random sample of an overall population of inventory of subscribers who have opted-in to receive direct email marketing messages;
receiving a request to determine available inventory in the overall population of inventory, the request specifying one or more target criteria; and
using the random sample to determine the available inventory in the overall population having the one or more target criteria after at least a portion of the overall population has been consumed by one or more previous orders for inventory.
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Abstract
Statistical approaches are employed to estimate available inventory for opt-in email marketing mailings. A random sample is selected from an overall population of subscribers who have opted-in to receiving email marketing messages. When a query is received for determining available inventory that satisfy some target criteria, the random sample is employed to estimate the available inventory in the overall population taking into account inventory that has been consumed by one or more other orders for email marketing mailings.
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Citations
20 Claims
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1. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:
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providing a random sample of an overall population of inventory of subscribers who have opted-in to receive direct email marketing messages; receiving a request to determine available inventory in the overall population of inventory, the request specifying one or more target criteria; and using the random sample to determine the available inventory in the overall population having the one or more target criteria after at least a portion of the overall population has been consumed by one or more previous orders for inventory. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:
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providing a random sample from an overall population of inventory representing subscribers who have elected to receive email advertising messages from an advertising system, the random sample having a random sample size and the overall population having an overall population size; receiving an order to send email advertising messages to at least a portion of the subscribers in the overall population, the order specifying one or more first target criteria and consuming at least a portion of the inventory satisfying the one or more first target criteria; receiving a query to determine available inventory in the overall population of inventory, the query specifying one or more second target criteria; determining a number of subscribers in the random sample that satisfy the one or more second target criteria; determining a number of pair-wise intersections in the random sample between the order and the query by determining subscribers in the random sample satisfying the one or more first target criteria and the one or more second target criteria; and estimating available inventory for the query based on the number of subscribers in the random sample that satisfy the one or more second target criteria and the number of pair-wise intersections in the random sample. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:
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providing a random sample from an overall population of inventory representing subscribers who have elected to receive email advertising messages from an advertising system, the random sample having a sample size and the overall population having an overall population size; receiving an order to send email advertising messages to at least a portion of the subscribers in the overall population, the order specifying one or more first target criteria and a number of subscribers, wherein the order consumes at least a portion of the inventory satisfying the one or more first target criteria; removing subscribers from the random sample satisfying the one or more first target criteria based on the number of subscribers specified by the order; receiving a query to determine available inventory in the overall population of inventory, the query specifying one or more second target criteria; determining a number of subscribers satisfying the one or more second target criteria remaining in the random sample; and extrapolating the number of subscribers satisfying the one or more second target criteria in the random sample from the random sample size to the overall population size to provide an estimate of available inventory for the query. - View Dependent Claims (17, 18, 19, 20)
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Specification