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RAPID STATISTICAL INVENTORY ESTIMATION FOR DIRECT EMAIL MARKETING

  • US 20090228327A1
  • Filed: 03/07/2008
  • Published: 09/10/2009
  • Est. Priority Date: 03/07/2008
  • Status: Abandoned Application
First Claim
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1. One or more computer-storage media embodying computer-useable instructions for performing a method comprising:

  • providing a random sample of an overall population of inventory of subscribers who have opted-in to receive direct email marketing messages;

    receiving a request to determine available inventory in the overall population of inventory, the request specifying one or more target criteria; and

    using the random sample to determine the available inventory in the overall population having the one or more target criteria after at least a portion of the overall population has been consumed by one or more previous orders for inventory.

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