METHOD AND SYSTEM FOR ADVERTISING ON A SELF-SERVICE ORDER STATION

• US 20090228359A1
• Filed: 02/20/2009
• Published: 09/10/2009
• Est. Priority Date: 02/20/2008
• Status: Abandoned Application

• Current Assignee: DNP Imagingcomm America Corporation (Dai Nippon Printing Company Limited)
• Original Assignee: DNP Photo Imaging America Corp. (Dai Nippon Printing Company Limited)
• Inventors: Marchant, Charles, Cameron, Brett, McDavitt, John
• Application Number:
  US12/390,149
• Publication Number:
  US 20090228359A1
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

The present invention provides a system and method for advertising on a self-service order station, such as a gift card kiosk or a photographic order fulfillment kiosk. The system comprises a self-service order station with a processing unit configured to execute a computer software program that enables the display of advertisements to a consumer who is utilizing the self-service order station. The self-service order station is capable of displaying advertisements on a user interface. The advertisements may be presented to the costumer in various locations within the user interface and in different formats. The method enables retailers to display exclusive advertisements on the self-service order station in some instances, while allowing for the display of multiple advertisements in other instances.

Claims

1. A self-service order station, comprising:

a user interface,

a product delivery apparatus, and

a processing unit configured to execute a method of advertising on said self-service order station comprising the steps of

selecting an advertisement; and

displaying said advertisement on said user interface.

2. The self-service order station of claim 1, wherein said product delivery apparatus is selected from the group consisting of a gift card printer and a photograph printer.

3. The self-service order station of claim 1, wherein said method of advertising further comprises:

creating a database of advertisements, each advertisement in said database having at least one attribute for displaying said advertisement on said user interface.

4. The self-service order station of claim 1, wherein said selecting step further comprises:

utilizing a method of selection selected from the group consisting of a random, a semi-random, and a predetermined order method.

5. The self-service order station of claim 1, further comprising:

a media storage device.

6. The self-service order station of claim 5, wherein said media storage device is located on a network accessible to the processing unit.

7. A computer readable medium having a computer readable program for executing a method of advertising on a self-service order station, comprising the steps of:

selecting an advertisement, and

displaying the advertisement on a user interface of a self-service order station.

8. The computer readable medium of claim 7, wherein said method further comprises:

creating a database of advertisements having at least one advertisement, each advertisement in said database having at least one attribute for displaying said advertisement on said user interface.

9. The computer readable medium of claim 7, wherein said selecting step further comprises:

utilizing a method of selection selected from the group consisting of a random, a semi-random, and a predetermined order method.

10. The computer readable medium of claim 8, wherein said computer readable program for executing a method of advertising on a self-service order station, further comprises:

assigning a discrete identifier to the self-service order station;

assigning a second discrete identifier to each advertisement on said database;

wherein said selecting step further comprises identifying an advertisement for a self-service order station based upon the discrete identifier of the self-service order station and the second discrete identifier assigned to said advertisement.

11. A method for advertising on a self-service order station, comprising:

providing a self-service order station, said self-service order station enabled to carry out a method for advertising;

utilizing a processing unit on said self-service order station for selecting an advertisement; and

displaying said advertisement on a user interface of said self service station.

12. The method for advertising on a self-service order station of claim 11, further comprising:

creating a database of advertisements, each advertisement in said database having at least one attribute for displaying said advertisement on said user interface.

13. The method for advertising on a self-service order station of claim 11, further comprising:

storing said database at a storage location accessible to the processing unit.

14. A management system for a self-service order station, comprising:

at least one self-service order station, wherein each of said at least one self-service order station is assigned a discrete identifier,

said at least one self-service order station, further comprising

a user interface;

a product delivery apparatus, comprising a device selected from the group consisting of a gift card printer, a photographic printer, and a card printer; and

a processing unit; and

a control server communicatively connected with the at least one self-service order station;

said control server enabled to deliver content to the at least one self-service order station based upon the at least one self-service order station'"'"'s discrete identifier.

15. The management system for a self-service order station of claim 14, further comprising:

at least one central server communicatively connected to said control server.

16. The management system for a self-service order station of claim 14, wherein said content is selected from the group consisting of advertisements, gift card templates, logos, pictures, messages, and graphics.

17. A self-service order station, comprising:

a user interface;

a product delivery apparatus, comprising a device selected from the group consisting of a photographic printer, a gift card printer, and a card printer;

a magnetic stripe encoding apparatus; and

a processing unit configured to execute a method of advertising on said self-service order station comprising the steps of

selecting an advertisement; and

displaying said advertisement on said user interface.

18. The self-service order station of claim 17, wherein said method of advertising further comprises:

creating a database of advertisements, each advertisement in said database having at least one attribute for displaying said advertisement on said user interface.

19. The self-service order station of claim 17, wherein said selecting step further comprises:

utilizing a method of selection selected from the group consisting of a random, a semi-random, and a predetermined order method.

20. The self-service order station of claim 17, further comprising:

a media storage device, wherein said media storage device is in the self-service order station or accessible to the processing unit through a network connection.