SYSTEM FOR MULTIMEDIA VIEWING BASED ON ENTITLEMENTS

• US 20090228961A1
• Filed: 05/20/2009
• Published: 09/10/2009
• Est. Priority Date: 09/18/2002
• Status: Abandoned Application

• Current Assignee: NDS Limited (Cisco Systems, Inc.)
• Original Assignee: NDS Limited (Cisco Systems, Inc.)
• Inventors: Deutsch, Joseph, Wald, Stephanie, Tsuria, Yossi, Hibshoosh, Eliphaz, Richardson, David, Atlow, Shabtai
• Application Number:
  US12/469,100
• Publication Number:
  US 20090228961A1
• Time in Patent Office: Days
• US Class Current: 726/4
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

An advertising control method is described. The method includes receiving an advertisement identification message (AIM) (127) at a first mobile device (125), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stored AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.

Claims

1-23. -23. (canceled)

24. :

A content control method comprising;

associating an entitlement with a content item identifier;

embedding the entitlement in an article;

sending the entitlement from the article to a content display unit (CDU); and

displaying a content item associated with the content item identifier on the CDU.

25. :

The method according to claim 24 and wherein the sending the entitlement from the article comprises secure sending.

26. :

The method according to claim 25 and wherein the displaying comprises;

locating the content item to be displayed based, at least in part, on location information comprised in the content item identifier.

27. :

The method according to claim 26 and wherein the locating comprises;

locating the content item to be displayed via remote network access.

28. :

The method according to claim 27 and wherein the remote network access comprises World Wide Web (WWW) access.

29. :

The method according to claim 24 and wherein the entitlement comprises content item network location information for determining a location of the content item on the remote network.

30. :

The method according to claim 24 and wherein the sending comprises;

sending the entitlement to the CDU using a wireless communication protocol.

31. :

The method according to claim 24 and wherein the sending comprises;

sending the entitlement to the CDU using a wired communication protocol.

32. :

The method according to claim 24 and wherein the sending comprises;

sending the entitlement to the CDU upon receipt of an instruction from a user.

33. :

The method according to claim 24 and wherein the sending comprises;

querying the user to authorize transfer of the entitlement to the CDU; and

sending the entitlement to the CDU only if the user authorizes the transfer.

34. :

The method according to claim 33 and wherein the sending from the article also comprises;

verifying that the CDU is able to display the content item associated with the entitlement; and

performing the sending only upon receipt of a positive answer to the verifying.

35. :

The method according to claim 24 and wherein the sending comprises;

verifying that the CDU is able to display the content item associated with the entitlement;

based on result of the verifying, querying the user to authorize transfer of the entitlement to the CDU; and

performing the sending only upon receipt of a positive answer to the querying.

36. :

The method according to claim 34 and wherein the verifying comprises the article polling the CDU.

37. :

The method according to claim 34 and wherein the verifying comprises the CDU polling the article.

38. :

The method according to claim 24 and wherein the entitlement comprises a disabled entitlement.

39. :

The method according to claim 38 and also comprising;

sending an enabling message to the article, thereby enabling the disabled entitlement.

40. :

The method according to claim 39 and wherein the sending an enabling message to the article comprises secure sending.

41. :

The method according to claim 40 and wherein the sending an enabling message is performed after an enabling action is performed.

42. :

The method according to claim 41 and wherein the enabling action comprises sending a securely signed message.

43. :

The method according to claim 42 and wherein the message is sent using a wireless communication protocol.

44. :

The method according to claim 42 and wherein the message is sent using a wired communication protocol.

45. :

The method according to claim 38 and wherein the entitlement comprises an inactive entitlement.

46. :

The method according to claim 45 and also comprising;

activating the inactive entitlement.

47. :

The method according to claim 46 and wherein the activating comprises actuating and/or de-actuating an actuator.

48. :

The method according to claim 46 and wherein the activating comprises one of opening a container; and

triggering a heat sensor.

50. :

The method according to claim 48 and wherein the the heat sensor is heated with body heat.

51. :

The method according to claim 46 and also comprising;

de-activating the entitlement.

52. :

The method according to claim 24 and also comprising;

disabling the entitlement after the sending to the CDU.

53. :

The method according to claim 24 and also comprising;

not disabling the entitlement after the sending to the CDU.

54. :

The method according to claim 53 and also comprising;

altering the entitlement after the sending to the CDU.

55. :

The method according to claim 54 and wherein the entitlement comprises an entitlement value, and

the altering comprises reducing the entitlement value.

56. :

The method according to claim 24 and wherein;

the content item comprises a series of content items; and

the entitlement comprises an entitlement to at least one member of the series of content items.

57. :

The method according to claim 24 and wherein the displaying comprises;

displaying the content on the CDU exactly once.

58. :

The method according to claim 57 and wherein;

the CDU comprises a plurality of CDUs and the displaying comprises displaying the content on one of the plurality of CDUs exactly once.

59. :

The method according to claim 24 and also comprising;

displaying the content on the CDU only during a display time period.

60. :

The method according to claim 24 and also comprising;

associating the displaying of the content on the CDU with a personal domain.

61. :

The method according to claim 24 and wherein the CDU comprises at least one of the following;

a domain identification name;

a domain identification number; and

a domain key.

62. :

The method according to claim 60 and also comprising;

associating the entitlement with the personal domain at the time of the sending.

63. :

The method according to claim 24 and also comprising;

aggregating of entitlements by a first user.

64. :

The method according to claim 63 and also comprising at least one of;

trading of entitlements between the first user and a second user;

selling entitlements from the first user to the second user; and

loaning entitlements by the first user to the second user.

99. :

The method according to claim 35 and wherein the verifying comprises one of;

the article polling the CDU; and

the CDU polling the article.

100. :

The method according to claim 61 and also comprising;

associating the displaying of the content on the CDU with a personal domain, and

associating the entitlement with the personal domain at the time of the sending.

49. (canceled)

65-92. -92. (canceled)

93. :

Apparatus for content control comprising;

an entitlement associating unit associating an entitlement with a content item identifier;

an entitlement embedding unit embedding the entitlement in an article;

an entitlement sender sending the entitlement from the article to a content display unit (CDU); and

a display operative to display the content item associated with the content item identifier on the CDU.

94. :

A content distribution method comprising;

storing an entitlement associated with a content item in an entitlement store;

receiving the entitlement from the entitlement store at a communication unit; and

sending the entitlement from the communication unit to a display unit.

95-98. -98. (canceled)

101. :

An object comprising;

entitlement storage means for storing an entitlement associated with a content item; and

entitlement receiving means for receiving the entitlement from the entitlement store and send the entitlement to a display unit.

102. :

Apparatus for content control comprising;

entitlement associating means for associating entitlement means with a content item identifier;

entitlement embedding means for embedding entitlement means in an article;

entitlement sending means for sending entitlement means from the article to a content displaying means; and

displaying means for displaying the content item associated with the content item identifier on the content displaying means.

103. :

A method of controlling the display of content items to each of a plurality of users, each user carrying a mobile device, the method comprising;

receiving a content identification message at each said mobile device automatically when each said mobile device is in wireless communication proximity of a content identification transmitting means at a location visited by a user;

storing the received content identification message in each said mobile device;

transmitting the content identification message from each said mobile device to a content display unit when the mobile device is in wireless communication proximity of said content display unit;

storing the content identification message in the content display unit;

selecting at least one content item from among a plurality of content items based, at least in part, on at least one said stored content identification message and detected of the wireless communication proximity of at least one said mobile device; and

displaying the or each selected content item on the display content unit.

104. :

A method according to claim 103, wherein said mobile devices receive and transmit the content identification messages using WiFi or Bluetooth, and said wireless communication proximity is defined by the wireless range of WiFi or Bluetooth.

105. :

A method according to claim 103 wherein each said mobile device receives a content identification message when the mobile device is in wireless communication proximity of any one of a plurality of locations visited by a user, each location having a said content identification transmitting means.

106. :

A method according to claim 103, wherein each said mobile device transmits the content identification message to any one of a plurality of content display units when the mobile device is in communication proximity with said content display unit.

107. :

A method according to claim 103, wherein after the selected content item is displayed, the stored at least one content identification item on the basis of which the selection was made is marked as used.

108. :

A method according to claim 103 wherein after the selected content item is displayed, the stored at least one content identification item on the basis of which the selection was made is deleted.

109. :

A method according to claim 103 wherein the content identification message is deleted in said mobile device after the content identification message is transmitted to said content display unit.

110. :

A method according to claim 103 wherein the content identification message is transmitted automatically from each said mobile device to said content display unit when the mobile device is in wireless communication proximity of said content display unit.

111. :

A method according to claim 103 wherein each said mobile device is queried to authorize said transmission of said content identification message to a content display unit, and said content identification message is only transmitted to said content display unit when the mobile device is in wireless communication proximity of said content display unit and when a user of the mobile device inputs an authorization in response to the query.

112. :

A method according to claim 103 comprising registering at least one said mobile device of a user on a said content display unit, wherein said selection of said at least one content item is carried out to ignore an unregistered mobile device in wireless communication proximity or give a lower weighting to an unregistered mobile device in wireless communication proximity than to a registered mobile device in communication proximity.

113. :

A method according to claim 112, wherein the content identification message is stored in the content display unit in association with an identification of each user of said at least one registered mobile device.

114. :

A method according to claim 103 and comprising a plurality of types of content information messages, wherein said selection of at least one content item is dependent upon the type of content information message.

115. :

A system for controlling the display of content items to each of a plurality of users, each user carrying a mobile device, the system comprising;

a content identification transmitter at a location visited by a user;

a receiver in said mobile device for receiving a content identification message at each said mobile device automatically when each said mobile device is in wireless communication proximity of the content identification transmitter;

mobile device storage for storing the received content identification message in each said mobile device;

a transmitter in said mobile device for transmitting the content identification message from each said mobile device to a content display unit when the mobile device is in wireless communication proximity of said content display unit;

content display unit storage for storing the content identification message in the content display unit;

a content item selector for selecting at least one content item from among a plurality of content items based, at least in part, on at least one said stored content identification message and detected of the wireless communication proximity of at least one said mobile device; and

121. :

A system according to claim 115, wherein said mobile device storage is adapted to delete the content identification message after the content identification message is transmitted to said content display unit.

122. :

A system according to claim 115, wherein said transmitter in each said mobile device is adapted to transmit the content identification message automatically to said content display unit when the mobile device is in wireless communication proximity of said content display unit.

123. :

A system according to claim 115, wherein said mobile device includes a user input device to input an authorization, said receiver of each said mobile device is adapted to receive a query to authorize said transmission of said content identification message to a content display unit, and said transmitter in said mobile device is adapted to only transmit said content identification message to said content display unit when the mobile device is in wireless communication proximity of said content display unit and when a user of the mobile device inputs an authorization in response to the query.

124. :

A system according to claim 115, wherein said content display unit includes a registration unit for registering at least one said mobile device of a user on a said content display unit, said content item selector is adapted to carry out said selection of said at least one content item to ignore an unregistered mobile device in wireless communication proximity or give a lower weighting to an unregistered mobile device in wireless communication proximity than to a registered mobile device in communication proximity.

125. :

A system according to claim 124, wherein said content display unit storage is adapted to store the content identification message in association with an identification of the or each user of said at least one registered mobile device.

126. :

A system according to claim 115, comprising a plurality of types of content information messages, wherein said content item selector is adapted to carry out said selection of at least one content item dependent upon the type of content information message.