METHOD AND SYSTEM FOR PROVIDING PERSONALLY ENDORSED ADVERTISING CONTENT TO A CALLING PARTY
First Claim
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1. A method of providing ring back tone (RBT) content to a calling party, comprising the steps of:
- correlating a personal endorsement of a subscriber to adverting content; and
providing the correlated personally endorsed advertising content to a calling party in lieu of a RBT.
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Abstract
A method and system of providing personally endorsed advertising content to a calling party in lieu of a ring back tone (RBT). The method and system is further adapted to apply rules selected by a subscriber in connection with the provision of personally endorsed advertising content to a calling party.
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Citations
20 Claims
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1. A method of providing ring back tone (RBT) content to a calling party, comprising the steps of:
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correlating a personal endorsement of a subscriber to adverting content; and providing the correlated personally endorsed advertising content to a calling party in lieu of a RBT. - View Dependent Claims (2, 3, 4)
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5. A method in a telecommunications system of providing notification to a calling party that a called party is being signaled, comprising the steps of:
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determining whether intelligent network services are to be invoked at a first node; if not, then processing the call in a conventional manner; if intelligent network services are to be invoked, contacting a second node; determining, at the second node, if call treatment based on the called party'"'"'s personal endorsement of advertising content is to be invoked; if not, then processing the call using conventional ring back tone (RBT) treatment; if call treatment is to be based on the called party'"'"'s personal endorsement of advertising content, then obtaining the advertising content to be provided from a first server; obtaining the subscriber'"'"'s personal endorsement from a second server; correlating the personal endorsement with the advertising content providing the subscriber'"'"'s personally endorsed advertising content to the calling party. - View Dependent Claims (6, 7, 8, 9, 10)
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11. A method of providing ring back tone (RBT) content to a calling party, comprising the steps of:
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defining a set of rules for the treatment of a call based on rules selected by the subscriber; allowing a subscriber to associate the set of rules with personally endorsed adverting content; accessing, by a service platform, the personally endorsed adverting content; and handling the call in accordance with the rules selected to apply to the call.
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12. A system for providing ring back tone (RBT) treatment to a calling party comprising:
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an application server/SCP/database adapted to receive and maintain a set of rules for delivering advertising content to a calling party; a first server for storing or fetching advertising content coupled to the application server/SCP/database; and a second server for storing or fetching personal endorsements of a subscriber coupled to the application server/SCP/database; and the application server/SCP/database adapted to receive and correlate personal endorsements of a subscriber to the advertising content. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A node for handling calls in a telecommunications system, comprising
means for maintaining a set of rules for the treatment of a call; - and
means for associating the set of rules with personally endorsed advertising content stored or fetched from the node.
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- 19. Computer program code embodied on a computer readable medium and adapted to be loaded into at least one memory and executed by at least one processor, the program being adapted to accept personally endorsed advertising content and correlate it with a set of rules selected by a subscriber.
Specification