MOBILE ALERTING NETWORK

• US 20090233633A1
• Filed: 03/11/2009
• Published: 09/17/2009
• Est. Priority Date: 01/08/2008
• Status: Abandoned Application

• Current Assignee: Global Alert Network Incorporated
• Original Assignee: Mobile Traffic Network, Inc.
• Inventors: Morrison, James
• Application Number:
  US12/402,310
• Publication Number:
  US 20090233633A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G08G 1/096716 where the received information does not generate an automatic action on the vehicle control
• CPC Class Codes: G08G 1/096741 where the source of the transmitted information selects which information to transmit to each vehicle
• CPC Class Codes: G08G 1/096775 where the origin of the information is a central station
• CPC Class Codes: H04L 63/1416 Event detection, e.g. attack signature detection
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 12/128 Anti-malware arrangements, e.g. protection against SMS fraud or mobile malware
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/90 Services for handling of emergency or hazardous situations, e.g. earthquake and tsunami warning systems [ETWS]
• CPC Class Codes: H04W 76/50 for emergency connections

Abstract

A Mobile Alert Network service includes identifying an Alert Area related to an Event Location, identifying a group of subscribers in the Alert Area, and broadcasting an Alert Message to the identified subscribers in a push-to-talk-equivalent environment. The Alert Messages can alert the subscribers about the cause of the alert, offer message related choices, and offer event related choices, such as promotion information or offers. The MAN Service may include an Alert Information Service, a Subscriber Selector, and a Broadcast Module to generate an Alert Message. The event related choices may be generated based on campaigns by Promotional Agents. A wrapper can be downloaded to manage Alert Messages, a mailbox, and to update on board applications. An on-board logger can provide a detailed account of the operations of the handset and its user. A Sensor Array can be used to determine the location of users, based on the self-identification information, broadcast by the cell phones.

Claims

1. A Logger in a mobile alerting system, the Logger comprising at least one of:

an alert message tracker, configured to report a reception of an alert message by a mobile communication device from a mobile alerting system; and

a user action tracker, configured to report an action of a user of the mobile communication device in response to the alert message.

2. The Logger of claim 1, the alert message tracker configured for at least one of:

reporting a completion of the reception of the alert message; and

reporting the reception of an incomplete alert message.

3. The Logger of claim 1, the alert message tracker comprising:

a time reporter, configured to report a time of the reception of the alert message.

4. The Logger of claim 1, the user action tracker comprising:

a user request reporter, configured to report whether the user requests a promotional material in response to the alert message.

5. The Logger of claim 4, the user request reporter configured to report the user requesting the promotional material in a form of one of:

a multimedia message;

an offer in a text format;

a mobile phone connection to a commercial vendor;

a bar code;

a coupon;

a link to download content according to an internet-related protocol; and

a link to download content according to an wireless access protocol.

6. The Logger of claim 4, the user action tracker comprising:

a user commercial activity reporter, configured for at least one of;

reporting whether a user initiates a commercial activity in response to the promotional material; and

reporting whether a user completes a commercial activity in response to the promotional material.

7. The Logger of claim 1, wherein the alert message tracker and the user activity tracker are deployed in one of the following manners:

on the mobile communication device;

on a server of the mobile alerting system; and

partially on the mobile communication device and partially on the server of the mobile alerting system.

8. A mobile alerting system, comprising:

a broadcast manager, configured to transmit messages to mobile communication devices;

an alert client manager, configured to receive reports from a Logger regarding the transmitted messages; and

a promotion agent manager, configured to communicate with a promotion agent based on the received reports.

9. The mobile alerting system of claim 8, the broadcast manager configured:

to send alert messages to mobile communication devices; and

to send promotional materials to mobile communication devices.

10. The mobile alerting system of claim 8, the alert client manager configured for at least one of:

to receive requests for promotional materials from the mobile communication device in response to the alert messages; and

to receive commands for commercial transactions from the mobile communication device.

11. The mobile alerting system of claim 10, the alert client manager configured for at least one of:

receiving a report from an alert message tracker that an alert message has been received by the mobile communication device;

receiving a report from a user action tracker that a user of the mobile communication device requested a promotional material in response to the alert message; and

receiving a report from the user action tracker that the user of the mobile communication device initiated a commercial activity in response to the promotional material.

12. The mobile alerting system of claim 11, wherein the alert message tracker and the user action tracker are deployed in one of the following manners:

on the mobile communication device;

on a server of the mobile alerting system; and

partially on the mobile communication device and partially on the server of the mobile alerting system.

13. The mobile alerting system of claim 11, the promotion agent manager configured to summarize a performance of a promotional campaign for the promotion agent based on the received reports.

14. The mobile alerting system of claim 13, the promotion agent manager comprising a verification engine, configured to report the performance of the promotional campaign based on the Logger reporting both actions and inactions by the user of the mobile communication device.

15. The mobile alerting system of claim 11, the promotion agent manager configured to cause the billing the promotion agent for promotional services according to the reports of the Logger.

16. The mobile alerting system of claim 15, the promotion agent manager configured to cause the billing the promotion agent:

a first amount, if the alert message tracker reported that the alert message has been received by the mobile communication device;

a second amount, if the user action tracker reported that a user of the mobile communication device requested a promotional material; and

a third amount, if the user action tracker reported that the user initiated a commercial transaction in response to the promotional material.

17. A method of logging an operation of a mobile communication device, the method comprising:

tracking the operation of the mobile communication device by a logger; and

one of;

reporting a reception of an alert message by the mobile communication device from a mobile alerting system; and

reporting an action of a user of the mobile communication device in response to the alert message.

18. The logging method of claim 17, the reporting the reception of the alert message comprising reporting one of:

a completion of the reception of the alert message; and

a reception of an incomplete alert message.

19. The logging method of claim 17, the reporting the reception of the alert message comprising:

reporting a time of the reception of the alert message.

20. The logging method of claim 17, the reporting of the action of the user comprising:

reporting the user requesting a promotional material in response to the alert message.

21. The logging method of claim 20, the reporting the user requesting the promotional material in a form of one of:

a multimedia message;

an offer in a text format;

a mobile phone connection to a commercial vendor;

a bar code;

a coupon;

a link to download content according to an internet-related protocol; and

a link to download content according to an wireless access protocol.

22. The logging method of claim 17, the reporting the action of the user comprising at least one of:

reporting the user initiating a commercial activity in response to the promotional material; and

reporting a user completing a commercial activity in response to the promotional material.

23. A mobile alerting method, the method comprising:

transmitting messages to mobile communication devices;

receiving reports from a logger regarding the transmitted messages; and

communicating with a promotion agent based on the received reports.

24. The mobile alerting method of claim 23, the transmitting messages comprising:

sending alert messages to mobile communication devices; and

sending promotional materials to mobile communication devices.

25. The mobile alerting method of claim 24, the method comprising:

receiving requests for promotional materials from the mobile communication devices in response to the alert messages; and

receiving commands for commercial transactions from the mobile communication devices.

26. The mobile alerting method of claim 25, the receiving reports comprising at least one of:

receiving a report from an alert message tracker that the alert message has been received by the mobile communication device;

receiving a report from a user action tracker that a user of the mobile communication device requested the promotional material; and

receiving a report from the user action tracker that the user of the mobile communication device initiated a commercial activity.

27. The mobile alerting method of claim 23, the communicating with a promotion agent comprising:

summarizing a performance of a promotional campaign for the promotion agent based on the received reports.

28. The mobile alerting method of claim 23, the communicating with a promotion agent comprising:

causing the billing the promotion agent for promotional services according to the reports of the logger.

29. The mobile alerting method of claim 28, the billing the promotion agent comprising:

billing a first amount, if the alert message tracker reported that the alert message has been received by the mobile communication device;

billing a second amount, if the user activity tracker reported that a user of the mobile communication device requested a promotional material; and

billing a third amount, if the user activity tracker reported that the user initiated a commercial transaction in response to the promotional material.