System and method of assessing qualitative and quantitative use of a brand
First Claim
1. A method for determining the quantitative and qualitative rating of a brand using keywords, comprising:
- receiving a first set of the keywords associated with the brand;
receiving, over a computerized communications network, at least two inputs at at least one regular time interval, wherein a first of the at least two inputs comprises computer data indicative of a media type and a use of a second set of keywords, and wherein a second of the at least two inputs comprises computer data indicative of a media type and a use of a third set of keywords;
calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords;
storing in at least one computerized memory the occurrences in association with at least one index;
assessing the qualitative use of each of the occurrences, wherein said assessing is performed by at least one processor; and
storing in the at least one computerized memory the qualitative use in association with the respective one of the occurrences and the at least one index.
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Abstract
A system and a method for determining the quantitative and qualitative rating of a brand using keywords. The software, system, and method include receiving a first set of the keywords associated with the brand, receiving at least two inputs at at least one regular time interval, wherein a first of the at least two inputs includes a media type and a use of a second set of keywords, and wherein a second of the at least two inputs includes a media type and a use of a third set of keywords, calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords, and storing the occurrences in association with at least one index.
113 Citations
42 Claims
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1. A method for determining the quantitative and qualitative rating of a brand using keywords, comprising:
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receiving a first set of the keywords associated with the brand; receiving, over a computerized communications network, at least two inputs at at least one regular time interval, wherein a first of the at least two inputs comprises computer data indicative of a media type and a use of a second set of keywords, and wherein a second of the at least two inputs comprises computer data indicative of a media type and a use of a third set of keywords; calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords; storing in at least one computerized memory the occurrences in association with at least one index; assessing the qualitative use of each of the occurrences, wherein said assessing is performed by at least one processor; and storing in the at least one computerized memory the qualitative use in association with the respective one of the occurrences and the at least one index. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. An apparatus for determining the quantitative and qualitative rating of a brand using keywords, said apparatus comprising:
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a receivor for receiving a first set of keywords associated with a brand; a first input received at at least one regular time interval, said first input including computer data indicative of a media type and a second set of keywords; a second input received at said at least one regular time interval, said second input including computer data indicative of a media type and a third set of keywords; a processor for assessing a quantitative and qualitative rating, wherein said processor calculates the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords, stores the occurrences in association with at least one index, and thereby assesses the qualitative use of each of the occurrences; and at least one computerized memory, associated with said processor, for storing the qualitative use in association with the respective one of the occurrences and the at least one index. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A method for determining the quantitative rating of a brand using keywords, comprising:
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receiving a first set of the keywords associated with a brand; receiving at least two inputs at at least one regular time interval, wherein a first of the at least two inputs comprises computer data indicative of a media type and a use of a second set of keywords, and wherein a second of the at least two inputs comprises computer data indicative of a media type and a use of a third set of keywords; calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords; storing, in a computerized memory, the occurrences in association with at least one index; and filtering from the number of occurrences at least one of a requested occurrence, an illegal occurrence and an improper occurrence.
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42. A method for determining the qualitative rating of a brand using keywords, comprising:
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receiving a first set of the keywords associated with a brand; receiving at least two inputs at at least one regular time interval, wherein a first of the at least two inputs comprises computer data indicative of a media type and a use of a second set of keywords, and wherein a second of the at least two inputs comprises computer data indicative of a media type and a use of a third set of keywords; assessing, via at least one processor, the qualitative use of each of the occurrences; and storing in a database the qualitative use in association with the respective ones of the occurrences.
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Specification