METHOD AND SYSTEM FOR TARGETED CONTENT PLACEMENT
First Claim
1. A system for delivering targeted content to a device, the system including:
- a database storing anonymous identifications for a plurality of customers of at least one financial institution, each anonymous identification being associated with financial information for a respective customer of the at least one financial institution;
a processor including software configured to;
classify the customers into classifications based on the financial information associated with each anonymous identification;
create a targeted list of content viewers based on at least one selected classification; and
deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution.
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Accused Products
Abstract
A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of at least one financial institution. Each anonymous identification is associated with financial information for a respective customer of the at least one financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution.
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Citations
26 Claims
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1. A system for delivering targeted content to a device, the system including:
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a database storing anonymous identifications for a plurality of customers of at least one financial institution, each anonymous identification being associated with financial information for a respective customer of the at least one financial institution; a processor including software configured to; classify the customers into classifications based on the financial information associated with each anonymous identification; create a targeted list of content viewers based on at least one selected classification; and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for delivering targeted content to a device over a network, the method comprising:
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receiving by a targeted content delivery system from at least one financial institution consumer financial information for a plurality of consumers, wherein the consumer financial information is associated with a unique anonymous identification for each of the plurality of consumers; generating classifications for the plurality of consumers based on the received consumer financial information; selecting at least one of the classifications for targeted content; creating a list of targeted consumers selected from the plurality of consumers based on the selected classifications; and delivering the targeted content over a network to respective devices connected with the network and operated by the targeted consumers on the created list. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification