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Method and system for targeted content placement

  • US 20090234715A1
  • Filed: 03/13/2009
  • Published: 09/17/2009
  • Est. Priority Date: 03/17/2008
  • Status: Active Grant
First Claim
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1. A method for processing a list of customers to receive targeted content, the method comprising:

  • receiving financial records for customers of at least one financial institution;

    associating the received financial records of each customer with an anonymous identification code, each anonymous identification code being representative of a respective customer;

    storing the anonymous identification codes and the financial records in a database;

    receiving a request for a list of customers who meet at least one criteria;

    querying the database to identify customers based on the at least one criteria and the stored financial records;

    generating a targeted list of customers based on the customers identified when querying the database, wherein the targeted list of customers identifies each customer using an anonymous identifier that is representative of a customer of the at least one financial institution but does not personally identify the customer.

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