AUTOMOBILE LOCATION BASED ADVERTISING

• US 20090234726A1
• Filed: 03/12/2008
• Published: 09/17/2009
• Est. Priority Date: 03/12/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: BHANDARI, VAIBHAV
• Application Number:
  US12/047,074
• Publication Number:
  US 20090234726A1
• Time in Patent Office: Days
• US Class Current: 705/14.630
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

In accordance with embodiments of the present invention, systems and methods for providing targeted advertising content to a user in an automobile based on location are provided. More specifically, a computing device within the automobile receives advertising content from endpoints at various locations. The advertising content received may be an audio advertisement, a displayed advertisement presented on a display device associated with the computer, etc. Further, the advertising content may be from an entity associated with the endpoint, or may be from an entity not associated with the endpoint, that has dealt directly with the other entity in providing advertising content to the user.

Claims

1. One or more computer storage media having computer-executable instructions embodied thereon for performing a method for providing targeted advertising content to a user in an automobile based on the location of the automobile, the method comprising:

locating an endpoint, wherein the endpoint is associated with the location of the automobile over a network;

receiving advertising content from the endpoint; and

providing the advertising content in the automobile.

2. The one or more computer storage media of claim 1, wherein the method further comprises receiving input from the user in response to the advertising content.

3. The one or more computer storage media of claim 2, wherein the input received from the user includes a voice input.

4. The one or more computer storage media of claim 1, wherein the advertising content comprises an audio advertisement.

5. The one or more computer storage media of claim 1, wherein the advertising content comprises a display advertisement.

6. The one or more computer storage media of claim 1, wherein the endpoint is associated with an entity, and the advertising content is associated with the entity.

7. The one or more computer storage media of claim 1, wherein the endpoint is associated with an entity, and the advertising content is not associated with the entity.

8. A computer system for providing targeted advertising to a user in an automobile with computer executable instructions embodied thereon, the system comprising:

a receiving component configured to receive advertising content from an endpoint; and

a presenting component configured to present the received advertising content.

9. The computer system of claim 8, further comprising a locating component configured to locate the endpoint.

10. The computer system of claim 8, further comprising an audio component configured to present the advertising content to the user, wherein the advertising content comprises an audio advertisement.

11. The computer system of claim 8, wherein the presenting component comprises a display device.

12. The computer system of claim 8, wherein the advertising content requires the user to provide input.

13. The computer system of claim 12, wherein the computer system further comprises a voice recognition component to receive the input from the user, wherein the input is voice input.

14. The computer system of claim 8, wherein the network comprises a blue-tooth network.

15. The computer system of claim 8, wherein the advertising content is associated with an entity that is associated with the endpoint.

16. One or more computer storage media having computer-executable instructions embodied thereon for performing a method for providing targeted advertising content to a user in an automobile based on the location of the automobile, wherein the automobile is connected to an endpoint over a network, the method comprising:

identifying the automobile over the network; and

sending advertising content from the endpoint to the automobile, wherein the endpoint is associated with the location of the automobile.

17. The one or more computer storage media of claim 16, wherein the automobile and the endpoint are connected over a blue-tooth network.

18. The one or more computer storage media of claim 16, wherein the advertising content is provided to the user in the automobile.

19. The one or more computer storage media of claim 16, wherein the advertising content comprises an audio advertisement.

20. The one or more computer storage media of claim 16, wherein the advertising content comprises a displayed advertisement.