APPARATUS, SYSTEM AND METHOD FOR SELECTIVELY RECEIVING ADVERTISING RELATED CONTENT
First Claim
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1. A method for providing content comprising:
- presenting a content item to a user;
obtaining a plurality of selection parameters from said user;
selecting a subsequent content item to be provided to said user based at least in part on said obtained selection parameters; and
presenting said subsequent content item to said user.
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Abstract
A system and method for providing content and advertisements to a user. Embodiments of the invention may enable an advertiser to provide preferred content and advertisements and to avoid providing undesirable content and advertisements by storing content selection parameters on a customer computer or an advertisement selection computer. The selection parameters may be used to select content and advertisements to be provided to a user. A user identification parameter may be used to locate associated selection parameters. Other embodiments are described and claimed.
43 Citations
26 Claims
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1. A method for providing content comprising:
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presenting a content item to a user; obtaining a plurality of selection parameters from said user; selecting a subsequent content item to be provided to said user based at least in part on said obtained selection parameters; and presenting said subsequent content item to said user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system comprising:
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an advertisement selection computer capable of communicating over a network with a customer computer, wherein in a first session said advertisement selection computer is to; receive an identification parameter relating to a user operating said customer computer, receive from said customer computer a plurality of content selection parameters, store an association between said identification parameter and said plurality of content selection parameters, and wherein in a second session, subsequent to said first session, said advertisement selection computer is to; receive said identification parameter, based on at least some of said plurality of content selection parameters, select at least one content object, and cause to be provided to said customer computer said at least one content object. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification