METHOD AND APPARATUS FOR TARGETED ADVERTISING BASED ON VENUE INDENTIFICATION AND EVENT CRITERIA

• US 20090234738A1
• Filed: 12/19/2008
• Published: 09/17/2009
• Est. Priority Date: 03/11/2008
• Status: Abandoned Application

• Current Assignee: Front Porch, Inc.
• Original Assignee: Front Porch, Inc.
• Inventors: Britton, Zachary Edward, Maxson, Derek Stephen
• Application Number:
  US12/340,560
• Publication Number:
  US 20090234738A1
• Time in Patent Office: Days
• US Class Current: 705/14.500
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

Disclosed is a method for targeted web advertising. In the method, an advertisement selection request is received. A venue associated with the advertisement selection request is identified based on an Internet Protocol (IP) address associated with the advertisement request. An event at the identified venue is likewise identified based on an event schedule. An advertisement for responding to the advertisement selection request is selected based on an advertisement selection criterion associated with the identified event.

Claims

1. A method for targeted web advertising, comprising:

receiving an advertisement selection request;

identifying a venue associated with the advertisement selection request based on an Internet Protocol (IP) address associated with the advertisement request;

identifying an event at the identified venue based on an event schedule; and

selecting an advertisement for responding to the advertisement selection request based on at least one advertisement selection criterion associated with the identified event.

2. A method for targeted web advertising as defined in claim 1, wherein the at least one advertisement selection criterion includes demographic information about persons attending the identified event.

3. A method for targeted web advertising as defined in claim 2, wherein the demographic information includes at least one of gender, age, residence, profession, income, shopping preferences or travel interests.

4. A method for targeted web advertising as defined in claim 1, wherein the at least one advertisement selection criterion includes the identified event'"'"'s type.

5. A method for targeted web advertising as defined in claim 4, wherein the identified event'"'"'s type includes at least one of convention, concert, or sports.

6. A method for targeted web advertising as defined in claim 1, wherein selecting an advertisement is further based on information from a monitoring implement associated with an internet user client.

7. A method for targeted web advertising as defined in claim 6, wherein the monitoring implement comprises a web bug.

8. A method for targeted web advertising as defined in claim 6, wherein the monitoring implement comprises a cookie.

9. Apparatus for targeted web advertising, comprising:

means for receiving an advertisement selection request;

means for identifying a venue associated with the advertisement selection request based on an Internet Protocol (IP) address associated with the advertisement request;

means for identifying an event at the identified venue based on an event schedule; and

means for selecting an advertisement for responding to the advertisement selection request based on at least one advertisement selection criterion associated with the identified event.

10. Apparatus for targeted web advertising as defined in claim 9, wherein the at least one advertisement selection criterion includes demographic information about persons attending the identified event.

11. Apparatus for targeted web advertising as defined in claim 10, wherein the demographic information includes at least one of gender, age, residence, profession, income, shopping preferences or travel interests.

12. Apparatus for targeted web advertising as defined in claim 9, wherein the at least one advertisement selection criterion includes the identified event'"'"'s type.

13. Apparatus for targeted web advertising as defined in claim 12, wherein the identified event'"'"'s type includes at least one of convention, concert, or sports.

14. A computer program product, comprising:

computer readable medium including;

code for causing a computer to receive a web advertisement selection request;

code for causing a computer to identifying a venue associated with the advertisement selection request based on an Internet Protocol (IP) address associated with the advertisement request;

code for causing a computer to identify an event at the identified venue based on an event schedule

code for causing a computer to select an advertisement for responding to the advertisement selection request based on at least one advertisement selection criterion associated with the identified event.

15. A computer program product as defined in claim 14, wherein the at least one advertisement selection criterion includes demographic information about persons attending the identified event.

16. A computer program product as defined in claim 15, wherein the demographic information includes at least one of gender, age, residence, profession, income, shopping preferences or travel interests.

17. A computer program product as defined in claim 14, wherein the at least one advertisement selection criterion includes the identified event'"'"'s type.

18. A computer program product as defined in claim 17, wherein the identified event'"'"'s type includes at least one of convention, concert, or sports.