OPEN FRAMEWORK FOR INTEGRATING, ASSOCIATING, AND INTERACTING WITH CONTENT OBJECTS INCLUDING AUTOMATIC FEED CREATION

• US 20090234815A1
• Filed: 02/17/2009
• Published: 09/17/2009
• Est. Priority Date: 12/12/2006
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: BOERRIES, MARCO, Jessen, Erik Nik, Ott, Edward Stanley IV, Kumar, Amit, Davis, Marc Eliot, Saft, Keith David, Parry, Lee John, Chum, Jonathan Merrel, Taggart, Adam, Grinsted, George
• Granted Patent: US 8,140,566 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: Y10S 707/955 Object-oriented

Abstract

Information regarding a mobile user'"'"'s context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user'"'"'s home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity is compiled and used to permit publishers and advertisers to identify target candidates to receive advertisements or marketing materials.

Claims

1. A method, comprising:

displaying one or more content objects for selection by a user;

for each selected content object;

determining one or more entities for the selected content object;

creating an information feed from the selected content object, based at least in part on the determined one or more entities,

wherein the method is performed by one or more special-purpose computing devices.

2. The method of claim 1, wherein the entity is at least one of a person, place, thing, organization, association, location, business, event, object, vehicle, device, appliance, tag, label, link, date, time, or time period.

3. The method of claim 1, wherein the content object is a search result.

4. The method of claim 1, wherein the information feed supplies information to a user-selected webpage or device.

5. The method of claim 1, further comprising creating an updated information feed, based at least in part on a current information feed and an updated selected content object.

6. The method of claim 1, wherein the user selects a content object through activation of an icon.

7. The method of claim 1, wherein a query manager tracks search query information and tracks metadata from one or more search histories of the user.

8. The method of claim 1, wherein a content analyzer determines the entity for the selected content object.

9. The method of claim 1, wherein a registration manager tracks content object interaction data and metadata from one or more search histories of the user.

10. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 1.

11. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 2.

12. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 3.

13. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 4.

14. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 5.

15. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 6.

16. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 7.

17. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 8.

18. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 9.

26. The method of claim 1, wherein the information feed supplies information to a user-selected device.

27. The method of claim 1, wherein the user selects a content object through a spoken command.

28. The method of claim 1, wherein a registration manager tracks metadata from one or more mobile devices.

29. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 26.

30. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 27.

31. One or more storage media storing instructions which, when executed by one or more computing devices, cause performance of the method recited in claim 28.

19. A server comprising:

one or more processors;

memory operatively coupled to the one or more processors;

a content manager tracking content information and metadata related to a user;

a content analyzer receiving information from the content manager, the content analyzer determining one or more entities for each of one or more content objects;

a registration manager creating an information feed from one or more content objects, based at least in part on the entity for each of the one or more content objects; and

a display information manager communicating at least one information feed to the user.

20. The method of claim 19, wherein the entity is at least one of a person, place, thing, organization, association, location, business, event, object, vehicle, device, appliance, tag, label, link, date, time, or time period.

21. The method of claim 19, wherein the content object is a search result.

22. The server of claim 19, wherein display information manager supplies information to a user-selected webpage or device.

23. The server of claim 19, further comprising creating an updated information feed, based at least in part on a current information feed and an updated content object.

24. The server of claim 19, wherein the user selects a content object through activation of an icon.

25. The server of claim 19, wherein the query manager tracks search query information and tracks metadata from one or more search histories of the user.

32. The server of claim 19, wherein display information manager supplies information to a user-selected device.

33. The server of claim 19, wherein the user selects a content object through a spoken command.

34. The server of claim 19, wherein the query manager tracks metadata from one or more mobile devices.