Targeted content with broadcast material
First Claim
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1. User end communication apparatus for managing broadcast channel input within a user end environment, the apparatus comprising:
- a channel probe for obtaining channel context data from a stream at least passing through said user end communication apparatus;
a keyword extractor for extracting channel key information from said channel context data; and
a content selector for selecting a content item for mixing into a channel currently being viewed based on said channel keyword.
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Abstract
User end communication apparatus for managing broadcast channel input within a user end environment, comprises: a channel probe for obtaining channel context data from a stream at least passing through said user end communication apparatus; a keyword/key concept extractor for extracting channel keywords from the channel context data; and a content selector for selecting a content item or stream for mixing into a channel currently being viewed based on the channel keyword/key concept.
188 Citations
39 Claims
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1. User end communication apparatus for managing broadcast channel input within a user end environment, the apparatus comprising:
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a channel probe for obtaining channel context data from a stream at least passing through said user end communication apparatus; a keyword extractor for extracting channel key information from said channel context data; and a content selector for selecting a content item for mixing into a channel currently being viewed based on said channel keyword. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. User end communication apparatus for managing broadcast channel input within a user end environment, the apparatus comprising:
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a channel probe for obtaining channel context data from a stream at least passing through said user end communication apparatus; a keyword extractor for extracting channel key information from said channel context data; and a self-trigger unit for triggering provision of alternative viewing material depending at least partly on said extracted channel key information. - View Dependent Claims (25)
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26. A user end multimedia apparatus for processing data streams for viewing, the apparatus comprising:
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a probe configured to monitor at least one of said data streams for content; an extractor for extracting key information from said content, therefrom to provide a keyword stream for use by said apparatus to enable channel context activities to accompany said streaming.
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27. A system for promotion of impulse buying in association with viewing of a channel stream by providing content in the context of said channel stream, the system comprising:
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a probe configured to monitor at least one of said data streams for content; an extractor for extracting key information from said content, therefrom to provide a keyword stream to establish a current context of said channel stream; a database of content for comparison with said keyword stream to identify content currently in context with said channel; and an insertion unit for insertion of identified content into said channel stream; thereby to enable in-context insertion of content to accompany said streaming. - View Dependent Claims (28)
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29. A method of obtaining revenues from broadcasting comprising:
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providing users with a system for promotion of impulse buying in association with viewing of a channel stream by providing content in the context of said channel stream, the system comprising; a probe configured to monitor at least one of said data streams for content; an extractor for extracting key information from said content, therefrom to provide a keyword stream to establish a current context of said channel stream; a database of content for comparison with said keyword stream to identify content currently in context with said channel; and an insertion unit for insertion of identified content into said channel stream;
thereby to enable in-context insertion of content to accompany said streaming; andselling to advertisers the right to have their own content placed in respective databases and associated with predetermined key information. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification