THEME BASED ADVERTISING
First Claim
1. A method for distributing advertisements, the method comprising:
- receiving from a plurality of base stations a plurality of signals, each base station servicing an area; and
configuring a first base station servicing a first area to broadcast a first advertisement on a broadcast control channel of the first base station, wherein the first advertisement is associated with the first area.
1 Assignment
0 Petitions
Accused Products
Abstract
Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure.
53 Citations
20 Claims
-
1. A method for distributing advertisements, the method comprising:
-
receiving from a plurality of base stations a plurality of signals, each base station servicing an area; and configuring a first base station servicing a first area to broadcast a first advertisement on a broadcast control channel of the first base station, wherein the first advertisement is associated with the first area. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A mobile device configured to receive advertisements, the device comprising:
-
circuitry for detecting a specific broadcast control channel broadcasted from a specific base station, the specific broadcast control channel including an advertisement; circuitry for receiving an authentication validation message from the specific base station in response to transmitting a location update request message to the specific base station; and circuitry for storing the advertisement in memory of the mobile device in response to receiving the authentication validation message from the specific base station. - View Dependent Claims (9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20)
-
-
15. A computer readable storage medium including computer readable instructions for
distributing advertisements, the computer readable storage medium comprising: -
instructions for receiving a location update request message from a specific base station, wherein the base station is associated with a first register that manages a first area and the message identifies a mobile device; instructions for determining that the mobile device was last serviced by a second register that manages a second area; instructions for generating an advertisement in accordance with information in a user account associated with the mobile device and the location of the specific base station; and instructions for transmitting the advertisement to the mobile device.
-
Specification