DISSEMINATING TARGETED LOCATION-BASED CONTENT TO MOBILE DEVICE USERS

• US 20090239553A1
• Filed: 09/22/2008
• Published: 09/24/2009
• Est. Priority Date: 09/20/2007
• Status: Active Grant

• Current Assignee: Aegis Mobility Incorporated
• Original Assignee: Aegis Mobility Incorporated
• Inventors: Williams, Steven J., Allan, Swan, Wright, Andrew S., Geyer, John J.
• Granted Patent: US 8,224,353 B2
• Time in Patent Office: Days
• US Class Current: 455/456.300
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A trusted third party information arbiter for facilitating third party information sources, such as advertisers or data processing services, to accurately target communications to mobile device users. Illustratively, the mobile device users can control target communications through the utilization of discretion requests/permissions processed by the third party information arbiter. Furthermore, the mobile device users may further interact with the trusted third party information arbiter to provide/release additional personal information. For example, a mobile device user may be provided an increasingly rich rewards or payments that may be provisioned by discount, coupons or offers associated with existing or new product advertisements or promotional information messages.

Claims

1. A computer-implemented method, comprising:

maintaining real time location data and demographic data of a plurality of mobile device users;

receiving a query specified by a business entity, said query specifying demographic and real-time location criteria for identifying mobile device users;

responding to the query by using the real time location data and demographic data to identify a subset of said mobile device users that satisfy the specified demographic and real-time location criteria; and

providing abstracted information to the business entity regarding said subset of mobile device users without revealing identities of said users to the business entity, such that the business entity can determine substantially in real time whether to provide an offer to the subset of users.

2. The method of claim 1, further comprising, after providing said abstracted information to the business entity, broadcasting an offer supplied by the business entity to the mobile devices of the users such that the broadcast is limited to the subset of users who satisfy the query.

3. The method of claim 1, further comprising tracking responses of the users to said offer substantially in real time, and providing feedback data to the business entity regarding said responses.

4. A computer system configured to perform the method of any of claims 1-3.

5. A computer-readable medium having stored thereon a computer program that embodies the method of claim 1.