System and Method for Local Call-Based Advertising

• US 20090240538A1
• Filed: 03/20/2008
• Published: 09/24/2009
• Est. Priority Date: 03/20/2008
• Status: Abandoned Application

• Current Assignee: CenturyLink Intellectual Property LLC (Lumen Technologies, Inc.)
• Original Assignee: Embarq Holdings Company LLC (Lumen Technologies, Inc.)
• Inventors: Rooks, Kelsyn D.S. SR., Morrill, Robert J., Sweeney, Jeffrey M., Robinson, Michael C.
• Application Number:
  US12/052,619
• Publication Number:
  US 20090240538A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 15/54 for revenue sharing
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Abstract

A system and method for tracking calls based on advertising. An advertisement is communicated to a user through a communications network. A determination is made that a call connection is made between the user and one or more numbers associated with the advertiser. The advertiser is billed in response to the determined call connections.

Claims

1. A method for tracking calls based on advertising, the method comprising:

communicating an advertisement to a user through a communications network;

determining that a call connection is made between the user and an one or more numbers associated with the advertiser; and

billing the advertiser in response to the determined call connection.

2. The method according to claim 1, further comprising:

receiving a user selection to receive additional information regarding the advertisement, wherein the advertiser is billed based on the number of calls received by the advertiser from the one or more users that have requested the additional information

3. The method according to claim 1, wherein the additional information is received from a server, wherein the additional information provides contact information and web links for the advertiser and information regarding a subject of the advertisement.

4. The method according to claim 1, further comprising:

recording a time stamp indicating the time and date the advertisement is communicated, the user selection is received, and the call is made.

5. The method according to claim 1, wherein the advertiser and the user receive telecommunication services through a single communications service provider, where in the communications service provider performs the communicating, determining, and billing.

6. The method according to claim 1, further comprising:

displaying an indicator to a display as part of the advertisement, wherein the user selects the indicator to make the user selection; and

receiving an identifier associated with the advertisement during the call for billing the advertiser for a user response to the advertisement.

7. The method according to claim 1, wherein the additional information is accessible by the user through a web portal.

8. The method according to claim 7, further comprising:

automatically dialing the advertiser based on the user selection.

9. The method according to claim 1, wherein the telephonic device is any of a cellular phone, voice over internet protocol phone, or a plain old telephone service telephone.

10. The method according to claim 1, further comprising:

billing the advertiser for the call from any number of phone numbers associated with the user.

11. A system for tracking calls generated based on advertisements, the system comprising:

a communications network;

one or more user connections communicating with the communications network;

one or more advertiser connections communicating with the communications network; and

a server connected to the communications network configured to track calls from the one or more user connections to the one or more advertiser connections, the server comprising;

an advertiser interface configured to transmit advertisements to users through the one or more user connections; and

a call tracking interface configured to identify calls from the one or more user connections to phone numbers dedicated for use with one of the advertisements, the interface operable to initiate billing of at least one advertiser based on a number of calls received by the advertiser through the phone numbers as a result of the one or more users calling the phone numbers.

12. The system according to claim 11, wherein the communications network, the one or more user connections, the one or more advertiser connections, and the server are operated by a local communications service provider.

13. The system according to claim 11, wherein the advertiser is billed in response to the calls being placed within a time period of the users receiving the advertisement.

14. The system according to claim 11, wherein the users enter an identifier associated with the identifier to complete a call to the advertiser.

15. The system according to claim 13, wherein a time stamp is taken when the advertiser is transmitted to the user, when the user selects to receive the additional information, and in response to the calls to determine that the time period is satisfied for billing the advertiser.

16. An advertising server comprising:

a processor for executing a set of instructions; and

a memory for storing the set of instructions, wherein the set of instructions are configured to communicate an advertisement to a user through a communications network, receive a user selection to receive additional information regarding the advertisement, determine whether a call connection is made between the user and an one or more numbers associated with the advertiser, track a number of calls from one or more users to one or more numbers associated with the advertiser, and bill the advertiser based on the number of calls received by the advertiser from the one or more users that have requested the additional information.

17. The advertising server according to claim 16, wherein the advertising server and the communications network are operated by a communications service provider.

18. The advertising server according to claim 16, wherein the one or more numbers is dedicated for receiving calls in association with the advertisement.

19. The advertising server according to claim 16, wherein the set of instructions are configured to request an identifier associated with the advertisement to bill the advertiser based on the number of calls.

20. The advertising server according to claim 16, wherein a time stamp is taken when the advertisement is transmitted to the user, when the user selects to receive the additional information, and in response to the call to determine that the call is made within a time period for billing the advertiser.