SYNDICATION OF A BEHAVIORAL PROFILE USING A MONETIZATION PLATFORM

• US 20090240569A1
• Filed: 03/09/2009
• Published: 09/24/2009
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Verizon Media, Inc. (Verizon Communications Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 10,592,930 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 21/6209 to a single file or object, e.g. in a secure envelope, encrypted and accessed using a key, or with access control rules appended to the object itself
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.

Claims

1. A method, comprising:

receiving a request from a publisher for a mobile communication facility user'"'"'s behavioral datum;

retrieving the behavioral datum from a wireless operator; and

delivering the behavioral datum to the publisher.

2. The method of claim 1, wherein the delivery is made substantially simultaneous to receiving the request.

3. The method of claim 1, wherein the delivery is a batch data delivery to the ad network.

4. The method of claim 1, wherein the publisher is a wireless operator.

5. The method of claim 1, wherein the publisher is a website owner.

6. The method of claim 1, wherein the publisher is a content producer.

7. The method of claim 1, wherein the publisher is a game developer.

8. The method of claim 1, wherein the publisher is an application developer.

9. The method of claim 1, wherein the publisher is a videographer.

10. The method of claim 1, wherein the publisher is a blogger.

11. A method, comprising:

receiving a request from an ad server for a mobile communication facility user'"'"'s behavioral datum;

retrieving the behavioral datum from a wireless operator; and

delivering the behavioral datum to the ad server.

12. The method of claim 11, wherein the ad server is ad server of an ad network.

13. The method of claim 11, wherein the ad network is a performance-based ad network

14. The method of claim 11, wherein the performance-based network includes a bidding platform.

15. The method of claim 11, wherein the ad server is ad server of a publisher.

16. The method of claim 11, wherein the ad server is ad server of the wireless operator.

17. The method of claim 11, wherein the behavioral datum is related to a search activity on the mobile communication facility.

18. The method of claim 11, wherein the behavioral datum is related to a browse activity on the mobile communication facility.

19. The method of claim 11, wherein the behavioral datum is related to an SMS activity on the mobile communication facility.

20. The method of claim 11, wherein the behavioral datum is related to an MMS activity on the mobile communication facility.

21. The method of claim 11, wherein the behavioral datum is related to an application usage on the mobile communication facility.

22. The method of claim 11, wherein the behavioral datum is related to a game usage on the mobile communication facility.

23. The method of claim 11, wherein the behavioral datum is related to a video usage on the mobile communication facility.

24. The method of claim 11, wherein the delivery is made substantially simultaneous to receiving the request.

25. The method of claim 11, wherein the delivery is a batch data delivery to the ad network.

26. The method of claim 11, wherein the delivery includes delivery of a demographic datum that is associated with the behavioral datum.

27. The method of claim 11, wherein the delivery includes delivery of a geographic datum that is associated with the behavioral datum.

28. A method, comprising:

retrieving a plurality of behavioral data from a wireless operator, wherein the behavioral data is based at least in part on a user'"'"'s usage of a mobile communication facility;

creating a behavioral profile of the user based at least in part on the behavioral data;

receiving a request from an publisher for a behavioral profile relating to the user; and

delivering the behavioral profile to the publisher.

29. The method of claim 28, wherein the behavioral data is related to a search activity on the mobile communication facility.

30. The method of claim 28, wherein the behavioral data is related to a browse activity on the mobile communication facility.

31. The method of claim 28, wherein the behavioral data is related to an SMS activity on the mobile communication facility.

32. The method of claim 28, wherein the behavioral data is related to an MMS activity on the mobile communication facility.

33. The method of claim 28, wherein the behavioral data is related to an application usage on the mobile communication facility.

34. The method of claim 28, wherein the behavioral data is related to a game usage on the mobile communication facility.

35. The method of claim 28, wherein the behavioral data is related to a video usage on the mobile communication facility.

36. The method of claim 28, wherein the creation of the behavioral profile is based at least in part on performing a data integration step on at least one of the behavioral data.

37. The method of claim 28, wherein the creation of the behavioral profile is based at least in part on performing a statistical analytic step on at least one of the behavioral data.

38. A method, comprising:

retrieving a mobile communication facility user'"'"'s behavioral datum from a wireless operator;

associating the behavioral datum with a third party datum relating to the user that is obtained from a third party data source;

storing the behavioral datum-third party data association in a behavioral database, wherein the behavioral database includes data from a plurality of mobile communication facility users;

receiving a request from an ad network for behavioral data relating to the plurality of mobile communication facility users;

selecting the behavioral datum-third party data association from the behavioral database based at least in part on the request; and

delivering the behavioral datum-third party datum association to the ad network.

39. The method of claim 38, wherein the third party data source is a census database.

40. The method of claim 38, wherein the third party data source is commercial consumer database.