SYSTEMS AND METHODS OF ACQUIRING ACTUAL REAL-TIME SHOPPER BEHAVIOR DATA DURING A SHOPPER'S PRODUCT SELECTION
First Claim
1. A system of acquiring actual real-time shopper behavior data approximate to a moment of decision by a shopper in a store filled with one or more purchasable items, comprising:
- a. A communications network positioned about said store;
b. At least one data collections device being in operative communication with said communications network; and
c. A First Moment of Truth device adapted to be communicatively coupled to said communications network in said store, whereby each said First Moment of Truth device collects said actual real-time shopper behavior data approximate to said moment of decision by said shopper of said one or more purchasable items.
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Accused Products
Abstract
The invention provides systems of acquiring actual real-time shopper behavior data during product selection by a shopper in a store. More specifically, disclosed herein are systems of using a communications network, a First Moment of Truth device and a data collections device to track actual real-time shopper behavior data relating to the presumed locations of shoppers in a store, the time spent and location of time spent by a shopper while considering a product for selection and products chosen for purchase.
154 Citations
17 Claims
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1. A system of acquiring actual real-time shopper behavior data approximate to a moment of decision by a shopper in a store filled with one or more purchasable items, comprising:
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a. A communications network positioned about said store; b. At least one data collections device being in operative communication with said communications network; and c. A First Moment of Truth device adapted to be communicatively coupled to said communications network in said store, whereby each said First Moment of Truth device collects said actual real-time shopper behavior data approximate to said moment of decision by said shopper of said one or more purchasable items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification