STRUCTURED WEB ADVERTISING
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Accused Products
Abstract
A system for selecting a candidate information unit for linking to a given information unit based on the content of the given information unit. The content of the given information unit may be automatically determined and then compared to content of the candidate information unit to determine which unit of candidate information to select. When the unit of candidate information is selected, it bears a chosen given information unit and it is linked with the given information unit. The system can be used to implement a structured advertising system for the World Wide Web. Web pages (given information) are searched and indexed, producing indexed content data. This indexed content data is then ranked according to relevancy. The ranked content data are compared to content data of advertisements (candidate information) and an advertisement is selected. The advertisement is then copied onto (linked to) the Web page.
23 Citations
42 Claims
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1-21. -21. (canceled)
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22. A computer-implemented method for providing advertising comprising:
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determining content data of a website stored on a web server by searching one or more words included on the website; indexing the content data of the website; ranking the indexed content data of the website; receiving capability information from a user device; comparing the ranked indexed content data to a set of indexed advertising data; selecting advertising data from the set of indexed advertising data based upon the comparing and the received capability information; and providing by the web server the selected advertising data to the user device. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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29. An article comprising a computer-readable storage medium including a set of instructions that, when executed by a processor, perform a method of providing advertising comprising:
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determining content data of a website by analyzing one or more words included on the website; indexing the content data of the website; ranking the indexed content data of the website; receiving capability information from a user device; comparing the ranked indexed content data to a set of indexed advertising data; selecting advertising data from the set of indexed advertising data based upon the comparing and the received capability information; and providing the selected advertising data to the user device. - View Dependent Claims (30, 31, 32, 33, 34, 35)
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36. A computer system for providing advertising comprising:
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a web server, the web server to; determine content data of a website stored on the web server by analyzing one or more words included on the website; index the content data of the website; rank the indexed content data; receive capability information from a user device; compare the ranked indexed content data to a set of indexed advertising data; select advertising data from the set of indexed advertising data based upon the comparing and the received capability information; and provide by the web server the selected advertising data to the user device. - View Dependent Claims (37, 38, 39, 40, 41, 42)
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Specification